Uploaded December 2025 | Updated September 2026, 11 hours ago
Are early adopters still relevant in 2024?
@USVP partner Jacques Benkoski breaks down why the old “Crossing the Chasm” playbook no longer works — and what founders must do instead.
In this clip, Jacques explains why early adopters aren’t rare anymore, how enterprise buyers have changed, and why startups need hyper-focused customer selection to win in competitive markets.
🔥 Topics in this Short:
• Early adopters in the AI era
• Why “Crossing the Chasm” is outdated
• How founders should choose their first customers
• GTM strategy for early-stage startups
• Why focus beats features every time
If you’re building a startup, selling to enterprises, or navigating your first go-to-market motion, this insight is gold.
#startups #earlyadopters #gotomarket #venturecapital #productmarketfit #AIstartups #founders #investing #JacquesBenkoski #InvestedPodcast #aleph
Are early adopters still relevant in 2024?
@USVP partner Jacques Benkoski breaks down why the old “Crossing the Chasm” playbook no longer works — and what founders must do instead.
In this clip, Jacques explains why early adopters aren’t rare anymore, how enterprise buyers have changed, and why startups need hyper-focused customer selection to win in competitive markets.
🔥 Topics in this Short:
• Early adopters in the AI era
• Why “Crossing the Chasm” is outdated
• How founders should choose their first customers
• GTM strategy for early-stage startups
• Why focus beats features every time
If you’re building a startup, selling to enterprises, or navigating your first go-to-market motion, this insight is gold.
#startups #earlyadopters #gotomarket #venturecapital #productmarketfit #AIstartups #founders #investing #JacquesBenkoski #InvestedPodcast #aleph
