Creator vs. Influencer: The New Social Marketing Paradigm | Fast Company @FastCompany
Creator vs. Influencer: The New Social Marketing Paradigm | Fast Company  @FastCompany
Uploaded August 2026 | Updated September 2026, 1 week ago
On today’s episode, cohosts Yasmin Gagne and Josh Christensen talk to former Fast Company senior editor and now Alto editorial director Jeff Beer about why the influencer bubble is finally popping.

Then Yaz talks to Cotopaxi CEO Lindsay Shumlas about Cotopaxi’s sustainability efforts, international expansion, and how they build credibility.


Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, and design.

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Creator vs. Influencer: The New Social Marketing Paradigm | Fast Company

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