Uploaded December 2025 | Updated September 2026, 3 weeks ago

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Snapchat was the first social platform to create stories, giving creators a new way to share everyday moments and authentically connect with their audiences. Our creators panel discusses how the platform has helped them stay true to their brand, grow their communities, and achieve lasting success.

Sponsored by Snapchat

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More from Marissa Hill:
-shadestudios.com
-instagram.com/shadetv247
-instagram.com/marissaehill
-snapchat.com/add/shadetv247
-@ShadeTV247

More from Katie Feeney:
-instagram.com/katiefeeneyy
-tiktok.com/@katiefeeneyy
-story.snapchat.com/u/katiefeeney
-@KatieFeeney

More from Olav Stubberud:
-instagram.com/olav
-instagram.com/basic.byolav
-tiktok.com/@prettyboiolav
-@prettyboiolav

0:00 Intro
1:58 How each panelist got started as a creator
7:00 How Snapchat better their brand & platform
12:13 What resinates with their audience
16:02 Content on Snapchat compared to other platforms
18:54 The different tools of Snapchat
23:59 Giving a unique BTS look
24:59 Balancing content that is true to them with trends and brands
32:40 Evolving with future content creation
38:27 Q&A

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