Uploaded February 2022 | Updated September 2026, 2 weeks ago
How to trigger the creativity. Learnings from composers interpreted by a pianist for businesses and everyday life situations.
Anna Sutyagina presents the results of her research „Musical Creativity Codes in the Entrepreneurial Innovation Process“ with the kind support of NEUSTART KULTUR and GVL scholarship.
The aim of this project is to make creative methods from music usable for finding new ideas in modern business. Radical innovations .. especially those in the digital transformation process .. receive important interdisciplinary impulses through use of the musical approach.
The result of this project is the communication of musical creativity codes in innovative companies.
„Compositions are radical innovations .. no two are ever alike. In order to get the initial impetus for new ideas .. the composers use so-called creativity codes .. such as thinking in an extreme way .. working with contrasts and allowing the unexpected to take place. „
In my work as founder of “Moving Classics” .. an internet TV channel for modern piano music .. I have been able to ask more than 400 contemporary composers about their creative processes: MovingClassics.tv/composers
I assembled the most important codes .. and presented them using the examples provided by musical processes .. which make the novelties clear through the first appearances of the work .. and derive and show how these universally applicable codes can be used also in our everyday work when searching for new ideas.
The target group of our project is simply everyone who is looking for radically new ideas and wants to use the creative approaches and designs derived from music. That means the employees in almost all companies .. where incremental innovations have become no longer sufficient and therefore require completely new business approaches.
#creativity #creativitycode
How to trigger the creativity. Learnings from composers interpreted by a pianist for businesses and everyday life situations.
Anna Sutyagina presents the results of her research „Musical Creativity Codes in the Entrepreneurial Innovation Process“ with the kind support of NEUSTART KULTUR and GVL scholarship.
The aim of this project is to make creative methods from music usable for finding new ideas in modern business. Radical innovations .. especially those in the digital transformation process .. receive important interdisciplinary impulses through use of the musical approach.
The result of this project is the communication of musical creativity codes in innovative companies.
„Compositions are radical innovations .. no two are ever alike. In order to get the initial impetus for new ideas .. the composers use so-called creativity codes .. such as thinking in an extreme way .. working with contrasts and allowing the unexpected to take place. „
In my work as founder of “Moving Classics” .. an internet TV channel for modern piano music .. I have been able to ask more than 400 contemporary composers about their creative processes: MovingClassics.tv/composers
I assembled the most important codes .. and presented them using the examples provided by musical processes .. which make the novelties clear through the first appearances of the work .. and derive and show how these universally applicable codes can be used also in our everyday work when searching for new ideas.
The target group of our project is simply everyone who is looking for radically new ideas and wants to use the creative approaches and designs derived from music. That means the employees in almost all companies .. where incremental innovations have become no longer sufficient and therefore require completely new business approaches.
#creativity #creativitycode
