Uploaded December 2025 | Updated September 2026, 2 weeks ago
How do organisations turn creativity into measurable impact? How can leaders build a culture where fresh ideas lead to growth, resilience and competitive advantage? New Aalto University research in collaboration with Fiskars, Kemira, Marimekko, Posti, Raisio, Finnish Innovation Fund Sitra, Finnish Tax Administration and Yellow Method shows that creativity-promoting leadership is a crucial component for companies’ financial success.
Program:
Welcoming Words: Riikka Mäkikoskela, Project Manager & Ida Muhonen, Project Coordinator
Deans' Dialogue: Tuomas Auvinen, Dean ARTS & Timo Korkeamäki, Dean BIZ
Measuring Individual and Organisational Creativity: Mark Runco, Visiting Professor, Aalto University & Susanna Rahkamo, Co-founder, CSO & Chair, Yellow Method.
Business Insight: Annika Boström-Kumlin, Chief Brand and Sustainability Officer, Raisio
Everyday Creativity: Astrid Huopalainen, Professor of Leadership for Creativity & Maria Uusitalo, Doctoral Researcher.
Business Insight: Minna Kemell-Kutvonen, Design Director & Sanna-Kaisa Niikko, Chief Marketing Officer, Marimekko
Creativity and Financial Performance: Eeva Vilkkumaa, Professor
Tensions of GenAI Use: Niina Mallat, Senior Fellow
Business Insight: Petteri Naulapää, CIO, SVP ICT and Digitalisation, Posti
Developing Competitive Working Life: Sanna Kulmala, WORK2030 Programme Director, TTL
Closing Words: Riikka Mäkikoskela, Project Manager
More information about the research: aalto.fi/en/school-of-arts-design-and-architecture/creative-leap-creativity-as-a-competitive-advantage-in-business#20-event-programme
How do organisations turn creativity into measurable impact? How can leaders build a culture where fresh ideas lead to growth, resilience and competitive advantage? New Aalto University research in collaboration with Fiskars, Kemira, Marimekko, Posti, Raisio, Finnish Innovation Fund Sitra, Finnish Tax Administration and Yellow Method shows that creativity-promoting leadership is a crucial component for companies’ financial success.
Program:
Welcoming Words: Riikka Mäkikoskela, Project Manager & Ida Muhonen, Project Coordinator
Deans' Dialogue: Tuomas Auvinen, Dean ARTS & Timo Korkeamäki, Dean BIZ
Measuring Individual and Organisational Creativity: Mark Runco, Visiting Professor, Aalto University & Susanna Rahkamo, Co-founder, CSO & Chair, Yellow Method.
Business Insight: Annika Boström-Kumlin, Chief Brand and Sustainability Officer, Raisio
Everyday Creativity: Astrid Huopalainen, Professor of Leadership for Creativity & Maria Uusitalo, Doctoral Researcher.
Business Insight: Minna Kemell-Kutvonen, Design Director & Sanna-Kaisa Niikko, Chief Marketing Officer, Marimekko
Creativity and Financial Performance: Eeva Vilkkumaa, Professor
Tensions of GenAI Use: Niina Mallat, Senior Fellow
Business Insight: Petteri Naulapää, CIO, SVP ICT and Digitalisation, Posti
Developing Competitive Working Life: Sanna Kulmala, WORK2030 Programme Director, TTL
Closing Words: Riikka Mäkikoskela, Project Manager
More information about the research: aalto.fi/en/school-of-arts-design-and-architecture/creative-leap-creativity-as-a-competitive-advantage-in-business#20-event-programme
