Uploaded April 2023 | Updated September 2026, 2 weeks ago
On any given day in the BYU AdLab, you may find a talking groundhog considering a career change, flying cows, and other weird and wonderful ideas from the minds of BYU's brilliant advertising students. On the occasion of the AdLab winning a College Television Award (where all three student Emmy nominees were BYU projects), senior BYU AdLab students share what makes the program so successful and inspiring.
Background on the Ad Lab:
The AdLab is the only student agency to win a Professional One Show Pencil (while setting a world record in the process no less) and is the only student agency of record for The Ad Council and has produced over 40 national public service campaigns. The AdLab has won numerous international creative awards including One Show Pencils, D&AD Pencils, AAF ADDYs, and Best in Show Awards. Additionally, the AdLab has won the national student EFFIE competition and placed nationally in the AAF NSAC (National Student Advertising Competition) (See more at https://comms.byu.edu/adlab and https://magazine.byu.edu/article/the-byu-launchpad/)
On any given day in the BYU AdLab, you may find a talking groundhog considering a career change, flying cows, and other weird and wonderful ideas from the minds of BYU's brilliant advertising students. On the occasion of the AdLab winning a College Television Award (where all three student Emmy nominees were BYU projects), senior BYU AdLab students share what makes the program so successful and inspiring.
Background on the Ad Lab:
The AdLab is the only student agency to win a Professional One Show Pencil (while setting a world record in the process no less) and is the only student agency of record for The Ad Council and has produced over 40 national public service campaigns. The AdLab has won numerous international creative awards including One Show Pencils, D&AD Pencils, AAF ADDYs, and Best in Show Awards. Additionally, the AdLab has won the national student EFFIE competition and placed nationally in the AAF NSAC (National Student Advertising Competition) (See more at https://comms.byu.edu/adlab and https://magazine.byu.edu/article/the-byu-launchpad/)
