Uploaded April 2026 | Updated September 2026, 2 weeks ago
Generative AI is changing the way products are designed and manufactured. But the real question isn’t if you use it – it’s how you integrate it into existing workflows.
Tom Jarvis, Head of Industrial Design at Kingfisher plc (parent company of UK retailers B&Q and Screwfix), has been exploring exactly that. Leading a small team of designers, he’s using generative AI and CGI to rapidly create prototypes, gather feedback, and accelerate the development of hundreds of products each year.
In this episode of The Art of the Impossible, Tom shares how iterative AI processes can boost creativity, speed up decision-making, and transform design at scale.
Learn More: https://autode.sk/4r0Sogl
Generative AI is changing the way products are designed and manufactured. But the real question isn’t if you use it – it’s how you integrate it into existing workflows.
Tom Jarvis, Head of Industrial Design at Kingfisher plc (parent company of UK retailers B&Q and Screwfix), has been exploring exactly that. Leading a small team of designers, he’s using generative AI and CGI to rapidly create prototypes, gather feedback, and accelerate the development of hundreds of products each year.
In this episode of The Art of the Impossible, Tom shares how iterative AI processes can boost creativity, speed up decision-making, and transform design at scale.
Learn More: https://autode.sk/4r0Sogl
