Uploaded February 2026 | Updated September 2026, 2 weeks ago
Craig Francis - a hunting- and outdoors-focused creative professional best known today as Vice President of Brand (Brand Development/Marketing) at ULTRAVIEW Archery. Craig has a long history in the outdoor/hunting creative world, he’s worked in content creation, photography, storytelling, and brand strategy for over a decade, collaborating with numerous well-known outdoor and hunting brands prior to and outside of his work with ULTRAVIEW.
Join us for a conversation about marketing, social strategy, and creative insights of various outdoor industries.
Follow Craig:
instagram.com/craigfranciscreative
Listen on:
Spotify: spoti.fi/3XCm31n
Apple Podcast: apple.co/3Dm6ClE
Follow along:
Instagram: instagram.com/cameronrhanes
Twitter: twitter.com/cameronhanes
Facebook: facebook.com/camhanes
Website: cameronhanes.com
Timestamps:
00:00:00 – Why ULTRAVIEW is Deemed the Hottest Archery Sight
00:06:53 – Marketing, Creatives, and Industry Growth & Downfalls
00:25:22 – Corporate Games, Communication, and Structure
00:35:26 – Stories that Create a Feeling
00:58:15 – Craig’s Top Tier Goal for ULTRAVIEW
01:02:01 – Reaching the Consumer Through Content & Social Strategy
01:07:37 – USA Manufactured Products & Brand Experience
01:15:49 – Becoming a Hunting Influencer … the Right Way
01:32:31 – Marketing Strategies with Releasing Bows
01:40:07 – AI, 3D Models, and the Real Deal
01:45:47 – Grip N Grins & Respecting Animals While Pursuing an Influencer Role
02:02:00 – Up and Coming Influencers in Hunting
02:06:13 – Cam’s Legacy within the Hunting Industry
02:09:02 – F**k, Marry, Kill: Single Bevel, Expandable, and Fixed Blade
02:15:55 – Wounded Archery Animals: Processing the Feel of Failure
02:28:55 – Telling a Great Story: New Product Innovations, Bow Weight, & Speed
02:42:56 – The Acquisition of Status
02:48:04 – Website & Social Media Optimizations
02:55:02 – Final Thoughts
Thank you to our sponsors:
Black Rifle Coffee: blackriflecoffee.com Use code KEEPHAMMERING for 10% your order
MTN OPS Supplements: mtnops.com Use code KEEPHAMMERING for 20% off
Good Ranchers: goodranchers.com use code CAMERON for $25 off your first order
Hoyt: bit.ly/3Zdamyv use code CAM for 10% off
Sig Sauer: sigsauer.com use code CAM10 for 10% off optics
Ketone IQ: ketone.com/Cam use code CAM for 30% off your first subscription
#keephammering #camhanes
Craig Francis - a hunting- and outdoors-focused creative professional best known today as Vice President of Brand (Brand Development/Marketing) at ULTRAVIEW Archery. Craig has a long history in the outdoor/hunting creative world, he’s worked in content creation, photography, storytelling, and brand strategy for over a decade, collaborating with numerous well-known outdoor and hunting brands prior to and outside of his work with ULTRAVIEW.
Join us for a conversation about marketing, social strategy, and creative insights of various outdoor industries.
Follow Craig:
instagram.com/craigfranciscreative
Listen on:
Spotify: spoti.fi/3XCm31n
Apple Podcast: apple.co/3Dm6ClE
Follow along:
Instagram: instagram.com/cameronrhanes
Twitter: twitter.com/cameronhanes
Facebook: facebook.com/camhanes
Website: cameronhanes.com
Timestamps:
00:00:00 – Why ULTRAVIEW is Deemed the Hottest Archery Sight
00:06:53 – Marketing, Creatives, and Industry Growth & Downfalls
00:25:22 – Corporate Games, Communication, and Structure
00:35:26 – Stories that Create a Feeling
00:58:15 – Craig’s Top Tier Goal for ULTRAVIEW
01:02:01 – Reaching the Consumer Through Content & Social Strategy
01:07:37 – USA Manufactured Products & Brand Experience
01:15:49 – Becoming a Hunting Influencer … the Right Way
01:32:31 – Marketing Strategies with Releasing Bows
01:40:07 – AI, 3D Models, and the Real Deal
01:45:47 – Grip N Grins & Respecting Animals While Pursuing an Influencer Role
02:02:00 – Up and Coming Influencers in Hunting
02:06:13 – Cam’s Legacy within the Hunting Industry
02:09:02 – F**k, Marry, Kill: Single Bevel, Expandable, and Fixed Blade
02:15:55 – Wounded Archery Animals: Processing the Feel of Failure
02:28:55 – Telling a Great Story: New Product Innovations, Bow Weight, & Speed
02:42:56 – The Acquisition of Status
02:48:04 – Website & Social Media Optimizations
02:55:02 – Final Thoughts
Thank you to our sponsors:
Black Rifle Coffee: blackriflecoffee.com Use code KEEPHAMMERING for 10% your order
MTN OPS Supplements: mtnops.com Use code KEEPHAMMERING for 20% off
Good Ranchers: goodranchers.com use code CAMERON for $25 off your first order
Hoyt: bit.ly/3Zdamyv use code CAM for 10% off
Sig Sauer: sigsauer.com use code CAM10 for 10% off optics
Ketone IQ: ketone.com/Cam use code CAM for 30% off your first subscription
#keephammering #camhanes
