Uploaded July 2026 | Updated September 2026, 3 weeks ago
Entrepreneur and Shred Happens creator Arash Hashemi, aka @shredhappens, joins us in the Delish Test Kitchen alongside his wife and business partner, Madalina Defta, to make one of their favorite dishes: Jujeh Kabab, the beloved Persian grilled chicken.
While they cook, the couple shares stories about Persian food traditions, building Kaizen Food Company together, and how they turned their passion for healthier eating into one of the fastest-growing brands for low-carb, high-protein pasta and rice alternatives.
Watch the full video now on YouTube—click the link in bio.
Entrepreneur and Shred Happens creator Arash Hashemi, aka @shredhappens, joins us in the Delish Test Kitchen alongside his wife and business partner, Madalina Defta, to make one of their favorite dishes: Jujeh Kabab, the beloved Persian grilled chicken.
While they cook, the couple shares stories about Persian food traditions, building Kaizen Food Company together, and how they turned their passion for healthier eating into one of the fastest-growing brands for low-carb, high-protein pasta and rice alternatives.
Watch the full video now on YouTube—click the link in bio.
