Context engineering explained: What every AI developer should know @googlecloudtech
Context engineering explained: What every AI developer should know  @googlecloudtech
Uploaded July 2026 | Updated September 2026, 2 weeks ago
White-paper on context engineering β†’ https://goo.gle/3QiKYbT
More info on context engineering β†’ https://goo.gle/43fII8c

Context Engineering: Why writing bigger prompts won't fix your AI, and what to do instead. In this video, Smitha Kolan explains what context engineering is, how it's different from prompt engineering, and gives you a practical step-by-step framework to build smarter, more reliable AI agents.

Models keep getting larger context windows, but longer context isn't always better. When the windows is stuffed with everything, accuracy drops and errors sneak in. Context engineering is the discipline of curating the smallest set of high-signal information the model needs at each step: the right instructions, the right tools, the right facts, and nothing more.

In this video you'll learn:
* πŸ“Œ The 7 components of a well engineered context stack.
* ⚠️ The 4 failure modes that break AI agents.
* πŸ› οΈ The 4 steps of context engineering.

Chapters:
0:00 - Bigger prompts don't fix bad AI
0:47 - What is context engineering?
1:39 - Why context size isn't everything
2:18 - Four failure modes: Poisoning, distraction, confusion, clash
2:58 - Context engineering vs prompt engineering
4:16 - The seven components of a context stack
5:02 - Building LogLook: A realistic agent example
7:00 - The 4 steps of context engineering
7:08 - Step 1: Write
7:50 - Step 2: Select
8:34 - Step 3: Compress
9:14 - Step 4: Isolate
9:50 - Curate, don't dump

More resources:
MCP Explained β†’ https://goo.gle/3QY4Hhw
MCP vs API β†’ https://goo.gle/4ffLPCF

Watch more Modern AI Agents: From Theory to Production β†’ https://goo.gle/Learn-with-Smitha
πŸ”” Subscribe to Google Cloud Tech β†’ https://goo.gle/GoogleCloudTech

#ContextEngineering #PromptEngineering #AIAgents #GoogleCloud #Gemini #ArtificialIntelligence #MachineLearning

Speaker: Smitha Kolan
Products Mentioned: AI Infrastructure
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Context engineering explained: What every AI developer should know

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