Uploaded January 2024 | Updated September 2026, 1 hour ago
Pitching stories can be one of the most challenging parts of science journalism, whether you’re just starting out as a freelancer or you’ve been at it for a while. How do you boil down the story and convince editors you’ve got a great story idea? How do you choose where to pitch a story and then shape it for a particular outlet’s readers? And what resources are available to help you find new places to approach and craft a winning pitch?
In this Connector Chat, held Jan. 10, 2024, our accomplished panel of editors and writers shared their expertise on pitching and answered audience questions. Small groups discussed specific topics in breakout rooms (hence the abrupt jump in the video toward the end), with reports back from each group.
Panelists:
-Robin Lloyd, freelance writer and editor, CASW president, and creator and curator of Science media outlets to pitch
-Victoria Jaggard, deputy editor, health and science, The Washington Post
-Esther Landhuis, freelance science & health journalist
-Debbie Ponchner, editor, Knowable en español, and CASW board member
Visit CASW Connector at connector.casw.org
Pitching stories can be one of the most challenging parts of science journalism, whether you’re just starting out as a freelancer or you’ve been at it for a while. How do you boil down the story and convince editors you’ve got a great story idea? How do you choose where to pitch a story and then shape it for a particular outlet’s readers? And what resources are available to help you find new places to approach and craft a winning pitch?
In this Connector Chat, held Jan. 10, 2024, our accomplished panel of editors and writers shared their expertise on pitching and answered audience questions. Small groups discussed specific topics in breakout rooms (hence the abrupt jump in the video toward the end), with reports back from each group.
Panelists:
-Robin Lloyd, freelance writer and editor, CASW president, and creator and curator of Science media outlets to pitch
-Victoria Jaggard, deputy editor, health and science, The Washington Post
-Esther Landhuis, freelance science & health journalist
-Debbie Ponchner, editor, Knowable en español, and CASW board member
Visit CASW Connector at connector.casw.org
