Uploaded October 2022 | Updated September 2026, 2 hours ago
As consumer behavior and expectations continue to evolve, the strategies and techniques employed to attract them must also advance and sharpen. Even the simplest change in your design approach and presentation can affect how shoppers perceive the store environment’s culture and merchandise. Join Anne Kong as she explores both simple and complex techniques that speak visually to consumers. She will look at the power of great visual merchandising design as a language that can invite and promote sales. Merchandising with meaning and elevated communication are just a few of the many ways retailers and suppliers can strengthen their relationship with today’s busy consumer. Enhance your visual toolbox and discover ways to appeal to a broader generation of shoppers.
Part of Anne’s presentation will be the announcement of the gia Top Window Global Honorees of 2022. The gia Top Window competition recognizes and celebrates the best and most innovative window displays in the home + housewares industry worldwide. The Global Honorees – one small company and one large company – win a trip to The Inspired Home Show in Chicago in March 2023.
As consumer behavior and expectations continue to evolve, the strategies and techniques employed to attract them must also advance and sharpen. Even the simplest change in your design approach and presentation can affect how shoppers perceive the store environment’s culture and merchandise. Join Anne Kong as she explores both simple and complex techniques that speak visually to consumers. She will look at the power of great visual merchandising design as a language that can invite and promote sales. Merchandising with meaning and elevated communication are just a few of the many ways retailers and suppliers can strengthen their relationship with today’s busy consumer. Enhance your visual toolbox and discover ways to appeal to a broader generation of shoppers.
Part of Anne’s presentation will be the announcement of the gia Top Window Global Honorees of 2022. The gia Top Window competition recognizes and celebrates the best and most innovative window displays in the home + housewares industry worldwide. The Global Honorees – one small company and one large company – win a trip to The Inspired Home Show in Chicago in March 2023.
