Uploaded September 2025 | Updated September 2026, 19 hours ago
🦄 ☕️ The Avenir Collective operates two cafés and a roastery with the aim of making the coffee trade more transparent, fair, and sustainable.
In the eighth episode of the Communicorn podcast, we talk to Ruth Jeckel, collective member of the Avenir Café and co-founder of the Avenir roastery in Lüneburg.
The episode highlights how collectively organized companies promote sustainable consumption while remaining economically stable and creating new avenues for social innovation. An inspiring episode about sustainable coffee farming that shows how to create value together and drive social change
🎧 📺 Communicorn is also available for streaming on Spotify, YouTube, and your favorite podcast platform.
➡️ Curious? Learn more about topics on social innovation & community-building: leuphana.de/kooperationen/innovation-communities/social-innovation.html
🤝 Follow & connect with us on LinkedIn:
linkedin.com/showcase/innovation-community-social-innovation-and-entrepreneurship
More about the Avenir
instagram.com/avenir_lg/?hl=de
avenir-kaffee.de/kollektiv
TABLE OF CONTENTS:
0:00 – Painting the picture of Avenir: What does Community mean?
5:53 – Decision-making and participation?
10:51 – Process-oriented management of conflicts
14:26 – Understanding Impact and Scaling
20:34 – Game: Enterprise, Impact or Community?
Video produced by Leuphana Media Studio (Leuphana Innovation Communities).
🦄 ☕️ The Avenir Collective operates two cafés and a roastery with the aim of making the coffee trade more transparent, fair, and sustainable.
In the eighth episode of the Communicorn podcast, we talk to Ruth Jeckel, collective member of the Avenir Café and co-founder of the Avenir roastery in Lüneburg.
The episode highlights how collectively organized companies promote sustainable consumption while remaining economically stable and creating new avenues for social innovation. An inspiring episode about sustainable coffee farming that shows how to create value together and drive social change
🎧 📺 Communicorn is also available for streaming on Spotify, YouTube, and your favorite podcast platform.
➡️ Curious? Learn more about topics on social innovation & community-building: leuphana.de/kooperationen/innovation-communities/social-innovation.html
🤝 Follow & connect with us on LinkedIn:
linkedin.com/showcase/innovation-community-social-innovation-and-entrepreneurship
More about the Avenir
instagram.com/avenir_lg/?hl=de
avenir-kaffee.de/kollektiv
TABLE OF CONTENTS:
0:00 – Painting the picture of Avenir: What does Community mean?
5:53 – Decision-making and participation?
10:51 – Process-oriented management of conflicts
14:26 – Understanding Impact and Scaling
20:34 – Game: Enterprise, Impact or Community?
Video produced by Leuphana Media Studio (Leuphana Innovation Communities).










