Uploaded June 2025 | Updated September 2026, 19 hours ago

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🦄 ⚽️ What if we thought of professional football as a way for everyone to share responsibility? In the third episode of Communicorn, we speak to Esin Rager, an entrepreneur, journalist and vice president of FC St. Pauli, about new financing methods and ways to get involved in football.

🎧 📺 Communicorn is also available for streaming on Spotify, YouTube, and your favorite podcast platform.

➡️ Curious? Learn more about topics on social innovation & community-building: leuphana.de/kooperationen/innovation-communities/social-innovation.html

🤝 Follow & connect with us on LinkedIn:
linkedin.com/showcase/innovation-community-social-innovation-and-entrepreneurship

More about samova & FC St. Pauli:
samova.net
fcstpauli.com

TABLE OF CONTENTS:
00:00 – Introduction of Esin Rager / samova
05:51 – Painting the picture: What does community mean for samova?
07:03 – Esin’s theory of change
09:53 – Understanding community financing
16:01 – Understanding collective decision-making
21:25 –Innovation and scaling
30:32 – Game: Enterprise, Impact or Community?

Video produced by Leuphana Media Studio (Leuphana Innovation Communities).
Music licensed from PremiumBeat (Code: Y5QIRYFNHOKG3T14).