Uploaded September 2021 | Updated September 2026, 3 weeks ago

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Aligning your GIS work and initiatives with the vision your leadership has for your organization is critical. To establish or expand support for your GIS work , you need to secure your leadership's sponsorship through effective communication. Therefore, it is vital that you learn how to communicate the value of your program or project as a solution to a problem the executive is interested in solving. To do this, it is best to frame your program or project in one of two ways—either in relation to the leader's vision or the leader's pain.

Here is a list of resources to help you get started:
- e-Book Geospatial Strategy Essential for Managers go.esri.com/l/82202/2021-09-07/nkg2bf
- GIS Project ROI & Benefits Spreadsheet created by Wade Kloos go.esri.com/l/82202/2021-09-07/nkg285
- GIS for Everyone (...and how to build your own ArcGIS Dashboard to show it!) blog post go.esri.com/l/82202/2021-09-07/nkg287

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