Uploaded July 2026 | Updated September 2026, 2 weeks ago
Delhi's sexy-est sandwich wasn't started by any big food chain. It's by 3 college students, passionate giving foodgasm to people. This is Lexi's.
Alex, Rhea, and Ayush are the founders of Lexi's, a sandwich brand they built out of Masters' Union with no funding, and no customers until one Tuesday in June when a single viral post turned 30 orders a day into 120 overnight.
They are known to be Samay Raina's, Pratham Mittal's and many other celebrities' favourite sandwich brand.
This is Episode 5 of Built@Masters' Union, a series where we document the real stories of student founders who are not waiting to graduate before they start building.
In this episode, the Lexi's team walks through how they found a gap nobody else was filling, why they spent six months selling to strangers instead of friends, what actually broke when orders suddenly tripled, and the one thing they are still most scared of.
This is not a success story. They will be the first to tell you their biggest paranoia is that they are a hype. But if you are trying to build something in food, this is the roadmap they wish they had when they started.
Watch the full episode to get it.
To learn and engage with 200+ unicorn founders, industry leaders, and entrepreneurs, apply to our UG and PG programmes at Masters' Union.
We believe in learning business by running a business.
Chapters:
0:00 : Intro
1:30 : How we got here
2:16 : Why we chose sandwiches
2:47 : The business behind sandwiches
4:14 : Cost required to setup
4:54 : Getting the product right
6:26 : Nailing the packaging
7:55 : The R&D phase
8:43 : Finally going live
10:50 : Whats next?
Explore our programmes:
UG Programme - mastersunion.org/ug-technology-and-business-management
PG Programme - mastersunion.org/pgp-technology-and-business-management
Follow us on:
LinkedIn - linkedin.com/school/mastersunion
Instagram - instagram.com/masters.union
Twitter - https://x.com/themastersunion/
Facebook - facebook.com/themastersunion
Delhi's sexy-est sandwich wasn't started by any big food chain. It's by 3 college students, passionate giving foodgasm to people. This is Lexi's.
Alex, Rhea, and Ayush are the founders of Lexi's, a sandwich brand they built out of Masters' Union with no funding, and no customers until one Tuesday in June when a single viral post turned 30 orders a day into 120 overnight.
They are known to be Samay Raina's, Pratham Mittal's and many other celebrities' favourite sandwich brand.
This is Episode 5 of Built@Masters' Union, a series where we document the real stories of student founders who are not waiting to graduate before they start building.
In this episode, the Lexi's team walks through how they found a gap nobody else was filling, why they spent six months selling to strangers instead of friends, what actually broke when orders suddenly tripled, and the one thing they are still most scared of.
This is not a success story. They will be the first to tell you their biggest paranoia is that they are a hype. But if you are trying to build something in food, this is the roadmap they wish they had when they started.
Watch the full episode to get it.
To learn and engage with 200+ unicorn founders, industry leaders, and entrepreneurs, apply to our UG and PG programmes at Masters' Union.
We believe in learning business by running a business.
Chapters:
0:00 : Intro
1:30 : How we got here
2:16 : Why we chose sandwiches
2:47 : The business behind sandwiches
4:14 : Cost required to setup
4:54 : Getting the product right
6:26 : Nailing the packaging
7:55 : The R&D phase
8:43 : Finally going live
10:50 : Whats next?
Explore our programmes:
UG Programme - mastersunion.org/ug-technology-and-business-management
PG Programme - mastersunion.org/pgp-technology-and-business-management
Follow us on:
LinkedIn - linkedin.com/school/mastersunion
Instagram - instagram.com/masters.union
Twitter - https://x.com/themastersunion/
Facebook - facebook.com/themastersunion
