UCLAAnderson | Co-Founder & CEO Advize - Emily McSherry Heffler ('23) Ep. #95 @UCLAAnderson | Uploaded July 2023 | Updated October 2024, 8 hours ago.
UCLA Anderson's Emily McSherry '23 with Caitlin McMahon '23 -- Drive Time Spotlight.
0:00 Caitlin's welcome
1:25 Childhood
Texas. 10 acres. Oldest of four kids. Great grandparents settled over 150 years ago.
4:35 U of Arizona undergrad
Dream to go to University of Texas. Tucson from Texas.
Full scholarship.
Competitive softball. 3 Championships.
7:25 Prior start-ups
Popsicle business in 3rd grade.
Freshman year house painting. Mom's help, "It only takes one."
Worked. A lot. High school and college. Waitress. Office work.
Sorority: photography business
Philanthropy; events; summer in New York
Senior project: energy bars
18:50 Pre-UCLA career
Wanted to be a "business woman" but didn't know what that meant yet.
Advice from career fair, from family.
Brand agencies in LA.
Informational interviews: terrifying.
Business Talent Group: independent management consulting; female founded.
500 cold calls/week.
Terrible and hard, but learned so much.
Top MBA sells!
Took GMAT 5 times!
Coaching new hires. Learning & Development.
Michael Page: next role. Two years. Trained recruiters.
Coached hundreds of recruiters.
Choosing FEMBA. Full-time vs. FEMBA?
Had a job I didn't want to quit.
Apply MBA to job in real time.
Only applied to UCLA FEMBA. Considered Wharton, Tuck. Interviewed
30:10 FEMBA during COVID
Zoom fatigue vs benefits
Nicole Panzovski '23. Comparing side-businesses.
Doing orientation together: Leadership Foundations.
37:45 Life-coaching business
Self-taught. Reading. Certifications. Tools.
Help younger people succeed.
No plan to change jobs during FEMBA.
Founder of WorQflow reached out to me directly. "Come join us."
45:45 Coaching inspiration
Sports. Team captain. Team environment. Developing others.
48:45 Business Creation Program at UCLA
Being scrappy. Use what I've got. Try. Fail. Learn. Apply.
Build relationships.
Values-based-living. Taking responsibility. Core principle. Courage.
55:10 Starting Advize
Business Creation Program. EVI. Picking team. Company. Brainstorming.
Mentorship marketplace.
Nothing more valuable than informational interviews.
Validate: interviewed customers; pricing; timing; measuring; training.
Anderson coach Jackee, "What about video?"
Business Plan Development: research. Control content. Deliver at scale.
People don't do informational interviews, even though they know they should.
Let's do informational interviews, on video, at scale.
"Advize 13" project. "Core 13"
How to scale?
1:03:40 All-female team
CEO/Founder role. Need complementary roles.
Found people drawn to purpose and mission.
We "vibed." Passionate about democratizing access to this information.
Remove the ego, to be a team.
1:11:15 Winning $10,000
UC Davis, Big Bang Business Competition
Education and EdTech Tool award
1:13:07 What's next after UCLA?
Advize full-time. Going for it.
1:17:05 Anderson activities? Global Immersion?
3 MBA Goals: Entrepreneurship; Analytical/Data/Finance; Global Immersion
1:18:30 Gayle Northrop's course
Social Entrepreneurship in South Africa
I could talk about this experience all day.
Profit. Planet. People.
[Gayle's course] "My favorite experience in business school."
1:25:00 Small town POV
Do everything: Music, Sports, Cheer.
Business is a sport. Teamwork. Leadership. Resilience. Equipment. Playing by the rules.
Husband, Our 11-year love story.
Learning guitar.
1:30:25 AnderTakes
1:30:38 Happiness, Cassie Holmes
Best Class
1:31:17 South Africa Trip
Best FEMBA Memory
1:32:00 Gayle Northrop & Andres Terech
Favorite Professors
1:32:50 Best Case?
1:33:58 Best Memory?
Winning $10,000
1:34:15 Best Slack?
1:34:50 Best Advice?
Relationship building.
Trial, Fail, See.
Set priorities.
1:38:30 Connect with Advize
advizehub.com
1:39:20 Dylan joins
1:42:25 Bear Hugs
1:43:25 My husband
1:44:05 My co-founders
For Advize--bless you!
1:44:30 Coach Jackee McNitt-Engels
from Leadership at Anderson, and BCO advisors
1:45:15 UCLA Being a Leader
1:47:15 Prof Gayle Northrop
Life-changing South Africa course
1:47:45 UCLA Flow
1:50:20 Pumped
1:51:52 My advisers
1:52:15 Debrief
Shirley Church '24, Raman Vedula '25
1:52:55 How was it?
Correction: Emily's grandmother first woman to go to college in her family
1:55:28 Texas talk
1:58:10 Raman Vedula '25
2:00:00 Dylan riffs: Advize, MBA, used cars, value of advice
2:03:25 Storytelling Gold
2:05:25 Dean Gonzalo Freixes
2:07:00 Shirley Church '24
Emily was peer-nominated by the Class of 2023 to be a Summer Spotlight honoree. We're grateful she accepted and shared her success stories with us.
Emily McSherry:
linkedin.com/in/msemilymcsherry
Caitlin McMahon
https://www.linkedin.com/in/caitlin-k...
The UCLA Drive Time podcast is produced by Dylan Stafford, UCLA Assistant Dean.
YouTube Episodes
youtube.com/playlist?list=PLtXj799QgfhRCelHw2i7cqkq5vbHhMLlY
SoundCloud Episodes
soundcloud.com/uclaandersondrivetime
UCLA Anderson's Emily McSherry '23 with Caitlin McMahon '23 -- Drive Time Spotlight.
0:00 Caitlin's welcome
1:25 Childhood
Texas. 10 acres. Oldest of four kids. Great grandparents settled over 150 years ago.
4:35 U of Arizona undergrad
Dream to go to University of Texas. Tucson from Texas.
Full scholarship.
Competitive softball. 3 Championships.
7:25 Prior start-ups
Popsicle business in 3rd grade.
Freshman year house painting. Mom's help, "It only takes one."
Worked. A lot. High school and college. Waitress. Office work.
Sorority: photography business
Philanthropy; events; summer in New York
Senior project: energy bars
18:50 Pre-UCLA career
Wanted to be a "business woman" but didn't know what that meant yet.
Advice from career fair, from family.
Brand agencies in LA.
Informational interviews: terrifying.
Business Talent Group: independent management consulting; female founded.
500 cold calls/week.
Terrible and hard, but learned so much.
Top MBA sells!
Took GMAT 5 times!
Coaching new hires. Learning & Development.
Michael Page: next role. Two years. Trained recruiters.
Coached hundreds of recruiters.
Choosing FEMBA. Full-time vs. FEMBA?
Had a job I didn't want to quit.
Apply MBA to job in real time.
Only applied to UCLA FEMBA. Considered Wharton, Tuck. Interviewed
30:10 FEMBA during COVID
Zoom fatigue vs benefits
Nicole Panzovski '23. Comparing side-businesses.
Doing orientation together: Leadership Foundations.
37:45 Life-coaching business
Self-taught. Reading. Certifications. Tools.
Help younger people succeed.
No plan to change jobs during FEMBA.
Founder of WorQflow reached out to me directly. "Come join us."
45:45 Coaching inspiration
Sports. Team captain. Team environment. Developing others.
48:45 Business Creation Program at UCLA
Being scrappy. Use what I've got. Try. Fail. Learn. Apply.
Build relationships.
Values-based-living. Taking responsibility. Core principle. Courage.
55:10 Starting Advize
Business Creation Program. EVI. Picking team. Company. Brainstorming.
Mentorship marketplace.
Nothing more valuable than informational interviews.
Validate: interviewed customers; pricing; timing; measuring; training.
Anderson coach Jackee, "What about video?"
Business Plan Development: research. Control content. Deliver at scale.
People don't do informational interviews, even though they know they should.
Let's do informational interviews, on video, at scale.
"Advize 13" project. "Core 13"
How to scale?
1:03:40 All-female team
CEO/Founder role. Need complementary roles.
Found people drawn to purpose and mission.
We "vibed." Passionate about democratizing access to this information.
Remove the ego, to be a team.
1:11:15 Winning $10,000
UC Davis, Big Bang Business Competition
Education and EdTech Tool award
1:13:07 What's next after UCLA?
Advize full-time. Going for it.
1:17:05 Anderson activities? Global Immersion?
3 MBA Goals: Entrepreneurship; Analytical/Data/Finance; Global Immersion
1:18:30 Gayle Northrop's course
Social Entrepreneurship in South Africa
I could talk about this experience all day.
Profit. Planet. People.
[Gayle's course] "My favorite experience in business school."
1:25:00 Small town POV
Do everything: Music, Sports, Cheer.
Business is a sport. Teamwork. Leadership. Resilience. Equipment. Playing by the rules.
Husband, Our 11-year love story.
Learning guitar.
1:30:25 AnderTakes
1:30:38 Happiness, Cassie Holmes
Best Class
1:31:17 South Africa Trip
Best FEMBA Memory
1:32:00 Gayle Northrop & Andres Terech
Favorite Professors
1:32:50 Best Case?
1:33:58 Best Memory?
Winning $10,000
1:34:15 Best Slack?
1:34:50 Best Advice?
Relationship building.
Trial, Fail, See.
Set priorities.
1:38:30 Connect with Advize
advizehub.com
1:39:20 Dylan joins
1:42:25 Bear Hugs
1:43:25 My husband
1:44:05 My co-founders
For Advize--bless you!
1:44:30 Coach Jackee McNitt-Engels
from Leadership at Anderson, and BCO advisors
1:45:15 UCLA Being a Leader
1:47:15 Prof Gayle Northrop
Life-changing South Africa course
1:47:45 UCLA Flow
1:50:20 Pumped
1:51:52 My advisers
1:52:15 Debrief
Shirley Church '24, Raman Vedula '25
1:52:55 How was it?
Correction: Emily's grandmother first woman to go to college in her family
1:55:28 Texas talk
1:58:10 Raman Vedula '25
2:00:00 Dylan riffs: Advize, MBA, used cars, value of advice
2:03:25 Storytelling Gold
2:05:25 Dean Gonzalo Freixes
2:07:00 Shirley Church '24
Emily was peer-nominated by the Class of 2023 to be a Summer Spotlight honoree. We're grateful she accepted and shared her success stories with us.
Emily McSherry:
linkedin.com/in/msemilymcsherry
Caitlin McMahon
https://www.linkedin.com/in/caitlin-k...
The UCLA Drive Time podcast is produced by Dylan Stafford, UCLA Assistant Dean.
YouTube Episodes
youtube.com/playlist?list=PLtXj799QgfhRCelHw2i7cqkq5vbHhMLlY
SoundCloud Episodes
soundcloud.com/uclaandersondrivetime
