James Hoffmann | Coffee Certifications Explained @jameshoffmann | Uploaded 2 years ago | Updated 2 hours ago
Visit https://ntn.so/jameshoffmann to sign up to Notion for free.
This video breaks down four coffee certifications, and a couple of company's buying programs, into digestible sections, which I hope will help you make more informed decisions when buying coffee. There’s a lot of detail behind the logos that you see on bags of coffee in the grocery store and this video aims to clarify the different approaches these certifications take so you can decide which one best overlaps with your values.
Timestamps
0:00 Introduction to these six certifications
3:31 How I use Notion for this video & beyond
4:41 How to approach certifications
5:59 Price premiums for coffee
12:04 Farming practices
14:35 Labour Practices
16:20 Eligibility: who can get certified?
18:43 Who pays for the cost of certification?
20:33 How certifications impact coffee quality
23:00 Certifications in specialty coffee
24:49 Closing thoughts & feedback
Fairtrade International:
fairtrade.net/about/fairtrade-system
fairtrade.net/standard/spo
fairtrade.net/standard/minimum-price-info
Other Fair Trade entities:
Fair Trade USA fairtradecertified.org/about-us/our-history
wfto.com/who-we-are
https://shop.equalexchange.coop/pages/about-us
FLOCERT:
flocert.net/solutions/fairtrade/fairtrade-overview
flocert.net/solutions/fairtrade/cost-calculator
Compliance checklist for Fairtrade International: flocert.net/wp-content/uploads/2022/01/small-producers-compliance-criteria.pdf
Rainforest Alliance:
rainforest-alliance.org/about
Regenerative coffee scorecard: rainforest-alliance.org/wp-content/uploads/2022/04/regnerative-coffee-scorecard.pdf
rainforest-alliance.org/resource-item/2020-sustainable-agriculture-standard-farm-requirements
rainforest-alliance.org/wp-content/uploads/2020/06/2020-program-assess-address.pdf
rainforest-alliance.org/business/certification/how-much-does-rainforest-alliance-certification-cost
rainforest-alliance.org/wp-content/uploads/2021/07/Sustainability-Differential-and-Sustainability-Investment-Coffee-Sector-Guidance-document.pdf
Organic resources:
ams.usda.gov/publications/content/what-organic-certification
ams.usda.gov/rules-regulations/organic
organic.ams.usda.gov/Integrity/Default.aspx
https://ec.europa.eu/info/food-farming-fisheries/farming/organic-farming/legislation_en
gov.uk/guidance/organic-food-labelling-rules
legislation.gov.uk/uksi/2009/842/contents/made
soilassociation.org/media/23380/gb-food-drink.pdf
Smithsonian Bird Friendly:
https://nationalzoo.si.edu/migratory-birds/bird-friendly
https://nationalzoo.si.edu/sites/default/files/documents/the_essential_bird_friendly_toolkit.pdf
https://nationalzoo.si.edu/migratory-birds/bird-friendly-farm-criteria
Starbucks Coffee and Farmer Equity (C.A.F.E.) Practices:
stories.starbucks.com/press/2020/cafe-practices-starbucks-approach-to-ethically-sourcing-coffee
SCS Global scorecards for Starbucks C.A.F.E. Practices: scsglobalservices.com/services/starbucks-cafe-practices
stories.starbucks.com/press/2019/building-a-sustainable-future-for-coffee-together
Nespresso AAA Sustainable Quality Program:
sustainability.nespresso.com/aaa-sustainable-quality-program
nespresso.com/pro/nl/en/our-choices/sustainable-quality/teaming-certification
rainforest-alliance.org/resource-item/lessons-learned-nespresso-aaa-sustainable-quality-program
Nespresso AAA Program & Agroforestry, Global Assessment Report 2014-2020: nestle-nespresso.com/sites/site.prod.nestle-nespresso.com/files/PPxNespresso_Global%20Assessment%2014-21%20-%20FINAL%20041922-Light%20version.pdf
Other Reports:
International Trade Center’s report ‘The Coffee Guide’, Fourth Edition, 2021 intracen.org/publications/coffee-guide
‘Coffee in crisis offers a lesson in resilience: evidence from Guatemala’: a COSA (Committee on Sustainability Assessment’) research paper, published by the Food and Agriculture Organisation (FAO) of the United Nations. fao.org/publications/card/en/c/CB1350EN
‘Impacts of Certification on Small Coffee Farmers’ Western Kenya, 2014-2017. Prepared by COSA for the ISEAL Alliance: thecosa.org/wp-content/uploads/2019/12/COSA-ISEAL-Kenya-Endline-May-2019-final-1.pdf
Special thanks to Daniele Giovannucci from the Committee on Sustainability Assessment for his time and insight.
Visit https://ntn.so/jameshoffmann to sign up to Notion for free.
This video breaks down four coffee certifications, and a couple of company's buying programs, into digestible sections, which I hope will help you make more informed decisions when buying coffee. There’s a lot of detail behind the logos that you see on bags of coffee in the grocery store and this video aims to clarify the different approaches these certifications take so you can decide which one best overlaps with your values.
Timestamps
0:00 Introduction to these six certifications
3:31 How I use Notion for this video & beyond
4:41 How to approach certifications
5:59 Price premiums for coffee
12:04 Farming practices
14:35 Labour Practices
16:20 Eligibility: who can get certified?
18:43 Who pays for the cost of certification?
20:33 How certifications impact coffee quality
23:00 Certifications in specialty coffee
24:49 Closing thoughts & feedback
Fairtrade International:
fairtrade.net/about/fairtrade-system
fairtrade.net/standard/spo
fairtrade.net/standard/minimum-price-info
Other Fair Trade entities:
Fair Trade USA fairtradecertified.org/about-us/our-history
wfto.com/who-we-are
https://shop.equalexchange.coop/pages/about-us
FLOCERT:
flocert.net/solutions/fairtrade/fairtrade-overview
flocert.net/solutions/fairtrade/cost-calculator
Compliance checklist for Fairtrade International: flocert.net/wp-content/uploads/2022/01/small-producers-compliance-criteria.pdf
Rainforest Alliance:
rainforest-alliance.org/about
Regenerative coffee scorecard: rainforest-alliance.org/wp-content/uploads/2022/04/regnerative-coffee-scorecard.pdf
rainforest-alliance.org/resource-item/2020-sustainable-agriculture-standard-farm-requirements
rainforest-alliance.org/wp-content/uploads/2020/06/2020-program-assess-address.pdf
rainforest-alliance.org/business/certification/how-much-does-rainforest-alliance-certification-cost
rainforest-alliance.org/wp-content/uploads/2021/07/Sustainability-Differential-and-Sustainability-Investment-Coffee-Sector-Guidance-document.pdf
Organic resources:
ams.usda.gov/publications/content/what-organic-certification
ams.usda.gov/rules-regulations/organic
organic.ams.usda.gov/Integrity/Default.aspx
https://ec.europa.eu/info/food-farming-fisheries/farming/organic-farming/legislation_en
gov.uk/guidance/organic-food-labelling-rules
legislation.gov.uk/uksi/2009/842/contents/made
soilassociation.org/media/23380/gb-food-drink.pdf
Smithsonian Bird Friendly:
https://nationalzoo.si.edu/migratory-birds/bird-friendly
https://nationalzoo.si.edu/sites/default/files/documents/the_essential_bird_friendly_toolkit.pdf
https://nationalzoo.si.edu/migratory-birds/bird-friendly-farm-criteria
Starbucks Coffee and Farmer Equity (C.A.F.E.) Practices:
stories.starbucks.com/press/2020/cafe-practices-starbucks-approach-to-ethically-sourcing-coffee
SCS Global scorecards for Starbucks C.A.F.E. Practices: scsglobalservices.com/services/starbucks-cafe-practices
stories.starbucks.com/press/2019/building-a-sustainable-future-for-coffee-together
Nespresso AAA Sustainable Quality Program:
sustainability.nespresso.com/aaa-sustainable-quality-program
nespresso.com/pro/nl/en/our-choices/sustainable-quality/teaming-certification
rainforest-alliance.org/resource-item/lessons-learned-nespresso-aaa-sustainable-quality-program
Nespresso AAA Program & Agroforestry, Global Assessment Report 2014-2020: nestle-nespresso.com/sites/site.prod.nestle-nespresso.com/files/PPxNespresso_Global%20Assessment%2014-21%20-%20FINAL%20041922-Light%20version.pdf
Other Reports:
International Trade Center’s report ‘The Coffee Guide’, Fourth Edition, 2021 intracen.org/publications/coffee-guide
‘Coffee in crisis offers a lesson in resilience: evidence from Guatemala’: a COSA (Committee on Sustainability Assessment’) research paper, published by the Food and Agriculture Organisation (FAO) of the United Nations. fao.org/publications/card/en/c/CB1350EN
‘Impacts of Certification on Small Coffee Farmers’ Western Kenya, 2014-2017. Prepared by COSA for the ISEAL Alliance: thecosa.org/wp-content/uploads/2019/12/COSA-ISEAL-Kenya-Endline-May-2019-final-1.pdf
Special thanks to Daniele Giovannucci from the Committee on Sustainability Assessment for his time and insight.
