Uploaded April 2026 | Updated September 2026, 1 week ago
Learn how leading enterprises can close the AI value gap and move from experimentation to real business impact. In this conversation, Vercel's COO Jeanne Grosser and BCG Platinion’s Dan Martines discuss why most companies are stuck in pilot purgatory, what separates the 5% creating substantial AI value, and how organizations can shift from isolated use cases to enterprise-wide value pools and systems of work.
0:00 - Introduction
0:20 - Why most companies struggle to create AI value
1:45 - The real causes of pilot purgatory
3:05 - The 10-20-70 rule for AI transformation
4:10 - From systems of record to systems of work
6:05 - How Vercel applied agents in go-to-market workflows
7:35 - Moving from use cases to value pools
9:40 - Digital twins and multi-agent systems
11:20 - Four enterprise agent archetypes
13:10 - Why CIOs are becoming software builders
14:35 - What a central AI platform should look like
16:05 - Evaluating AI vendors for enterprise adoption
Learn how leading enterprises can close the AI value gap and move from experimentation to real business impact. In this conversation, Vercel's COO Jeanne Grosser and BCG Platinion’s Dan Martines discuss why most companies are stuck in pilot purgatory, what separates the 5% creating substantial AI value, and how organizations can shift from isolated use cases to enterprise-wide value pools and systems of work.
0:00 - Introduction
0:20 - Why most companies struggle to create AI value
1:45 - The real causes of pilot purgatory
3:05 - The 10-20-70 rule for AI transformation
4:10 - From systems of record to systems of work
6:05 - How Vercel applied agents in go-to-market workflows
7:35 - Moving from use cases to value pools
9:40 - Digital twins and multi-agent systems
11:20 - Four enterprise agent archetypes
13:10 - Why CIOs are becoming software builders
14:35 - What a central AI platform should look like
16:05 - Evaluating AI vendors for enterprise adoption
