Uploaded October 2022 | Updated September 2026, 2 weeks ago
Today I am joined by Paul Evers, Co-Founder and CEO of RIFF is a celebrated veteran in brand strategy, design, and advertising. Graduating from California State University-Long Beach with a degree in fine arts, Paul has led the teams behind the creative development of craft beverage brands such as Humm Kombucha, 21st Amendment, Deschutes Brewery, Odell Brewing, and Crux Fermentation Project (which he co-founded, and served as President and CMO). Paul was involved in the complete restaging of these brands including identity, marketing, and packaging strategies design. He also led research projects, utilizing anthropological/ethnographic methodologies and coordinating with outside resources, to develop rich consumer insight in consumer research. Paul’s past experience in creative development with craft beverage brands has allowed him to develop a keen understanding of what draws consumers to craft brands, which he has used to leverage Riff. His past branding work has always been focused on developing more vibrant relationships with consumers, leading to Paul’s “consumers control all” mindset.
Scott Amyx
Innovation Keynote Speaker | Trend Spotter | Experiential, Interactive, Engaging
scottamyx.com
Energize, inspire & engage your audience. Book Scott Amyx today for valuable insights into the future of work, productivity & society.
As a deep tech venture capitalist, Scott invests in some of the most cutting-edge technologies -- quantum computers, space, climate tech, longevity, and autonomy. As an expert in innovation, he intimately understands the benefits of exponential technologies but also recognizes the need for human change management within organizations. His keynotes address people's greatest fears about disruptive technologies and how they and their organizations can harness the potential while mitigating concerns of human displacement.
About Scott Amyx
Scott Amyx is the Managing Partner at Astor Perkins. Astor Perkins is a deep tech and sustainability VC that backs mavericks solving some of the hardest problems facing humanity on Earth and in space.
From climate change mitigation and adaptation, longevity, and human survival on Earth and in deep space, to the space economy itself, Astor Perkins is tackling some of the most difficult scientific, engineering, and technical problems that have global market potential.
Scott is also a Forbes New York Business Council Member, Singularity University/ Smart City Accelerator mentor and startup board member and SXSW Pitch (formerly SXSW Accelerator) judge. Scott is a Tribeca Disruptor Foundation Fellow, a disruptive innovation awards program of Tribeca Film Festival. Scott is a national Sloan Fellow/ Woodrow Wilson Fellow. He has spoken at TEDx on exponential technologies, Fourth Industrial Revolution & success. Scott is a global thought leader on breakthrough innovation, voted top global innovation keynote speaker, and author on smart cities, the Fourth Industrial Revolution and winner of the Cloud & DevOps World Award for Most Innovative and was voted Top Global Exponential Technologies Expert by Inc. Magazine, HP Enterprise, and Postscapes & Top 10 Global Innovation Keynote Speaker by Speaking.com. Scott has been nominated to the World Economic Forum as a committee member for the Future of the Internet. The Republic of Korea nominated Scott to present at the ITU Telecom World, United Nations. Sovereignties, governments, multinationals, and international consulting & research firms look to Scott for unrivaled insights and pulse on the changing landscape.
Scott has been featured on New York Times, TIME, Forbes, The Washington Post, WIRED, TechCrunch, Inc., Pew Research, Chicago Tribune, InformationWeek, Forrester, Gigaom, ReadWrite, Shots Magazine, Business News Daily, IBM Big Data & Analytics, Intel, Geektime, Examiner, TechBeacon, EE Times, IEEE, El País, Costco Magazine, and television and radio programs.
Bio: docs.google.com/document/d/1DDGRaKPRTIbh05xJf0xAd9xBPkTndFsfjF_SQG1v31g/edit?usp=sharing
Forbes: forbes.com/sites/forbesbusinesscouncil/people/scottamyx/?sh=e6bf2c1596f6
TED Profile: ted.com/profiles/5517138
Books: scottamyx.com/books
Newsroom: scottamyx.com/newsroom
Professional Website: astorperkins.com/Personal Website: scottamyx.com
LinkedIn: linkedin.com/in/scottamyx/LinkedIn Business: linkedin.com/company/astorperkins/?viewAsMember=true
Instagram: instagram.com/scott_amyx
Twitter: twitter.com/ScottSAmyxInnovation Podcast: scottamyx.com/innovation
Climate Change Podcast: scottamyx.com/climate-change
Video: youtu.be/S8RR9jv7EW8
Today I am joined by Paul Evers, Co-Founder and CEO of RIFF is a celebrated veteran in brand strategy, design, and advertising. Graduating from California State University-Long Beach with a degree in fine arts, Paul has led the teams behind the creative development of craft beverage brands such as Humm Kombucha, 21st Amendment, Deschutes Brewery, Odell Brewing, and Crux Fermentation Project (which he co-founded, and served as President and CMO). Paul was involved in the complete restaging of these brands including identity, marketing, and packaging strategies design. He also led research projects, utilizing anthropological/ethnographic methodologies and coordinating with outside resources, to develop rich consumer insight in consumer research. Paul’s past experience in creative development with craft beverage brands has allowed him to develop a keen understanding of what draws consumers to craft brands, which he has used to leverage Riff. His past branding work has always been focused on developing more vibrant relationships with consumers, leading to Paul’s “consumers control all” mindset.
Scott Amyx
Innovation Keynote Speaker | Trend Spotter | Experiential, Interactive, Engaging
scottamyx.com
Energize, inspire & engage your audience. Book Scott Amyx today for valuable insights into the future of work, productivity & society.
As a deep tech venture capitalist, Scott invests in some of the most cutting-edge technologies -- quantum computers, space, climate tech, longevity, and autonomy. As an expert in innovation, he intimately understands the benefits of exponential technologies but also recognizes the need for human change management within organizations. His keynotes address people's greatest fears about disruptive technologies and how they and their organizations can harness the potential while mitigating concerns of human displacement.
About Scott Amyx
Scott Amyx is the Managing Partner at Astor Perkins. Astor Perkins is a deep tech and sustainability VC that backs mavericks solving some of the hardest problems facing humanity on Earth and in space.
From climate change mitigation and adaptation, longevity, and human survival on Earth and in deep space, to the space economy itself, Astor Perkins is tackling some of the most difficult scientific, engineering, and technical problems that have global market potential.
Scott is also a Forbes New York Business Council Member, Singularity University/ Smart City Accelerator mentor and startup board member and SXSW Pitch (formerly SXSW Accelerator) judge. Scott is a Tribeca Disruptor Foundation Fellow, a disruptive innovation awards program of Tribeca Film Festival. Scott is a national Sloan Fellow/ Woodrow Wilson Fellow. He has spoken at TEDx on exponential technologies, Fourth Industrial Revolution & success. Scott is a global thought leader on breakthrough innovation, voted top global innovation keynote speaker, and author on smart cities, the Fourth Industrial Revolution and winner of the Cloud & DevOps World Award for Most Innovative and was voted Top Global Exponential Technologies Expert by Inc. Magazine, HP Enterprise, and Postscapes & Top 10 Global Innovation Keynote Speaker by Speaking.com. Scott has been nominated to the World Economic Forum as a committee member for the Future of the Internet. The Republic of Korea nominated Scott to present at the ITU Telecom World, United Nations. Sovereignties, governments, multinationals, and international consulting & research firms look to Scott for unrivaled insights and pulse on the changing landscape.
Scott has been featured on New York Times, TIME, Forbes, The Washington Post, WIRED, TechCrunch, Inc., Pew Research, Chicago Tribune, InformationWeek, Forrester, Gigaom, ReadWrite, Shots Magazine, Business News Daily, IBM Big Data & Analytics, Intel, Geektime, Examiner, TechBeacon, EE Times, IEEE, El País, Costco Magazine, and television and radio programs.
Bio: docs.google.com/document/d/1DDGRaKPRTIbh05xJf0xAd9xBPkTndFsfjF_SQG1v31g/edit?usp=sharing
Forbes: forbes.com/sites/forbesbusinesscouncil/people/scottamyx/?sh=e6bf2c1596f6
TED Profile: ted.com/profiles/5517138
Books: scottamyx.com/books
Newsroom: scottamyx.com/newsroom
Professional Website: astorperkins.com/Personal Website: scottamyx.com
LinkedIn: linkedin.com/in/scottamyx/LinkedIn Business: linkedin.com/company/astorperkins/?viewAsMember=true
Instagram: instagram.com/scott_amyx
Twitter: twitter.com/ScottSAmyxInnovation Podcast: scottamyx.com/innovation
Climate Change Podcast: scottamyx.com/climate-change
Video: youtu.be/S8RR9jv7EW8
