Uploaded September 2018 | Updated September 2026, 2 days ago
When a brand is created by a visionary of American denim, the stakes are high. But for Gene Montesano, the stakes for quality craftsmanship are even higher. Most notably known as the founder of Lucky Brand Jeans, Montesano is passionate about seeing his ideas come to life. That’s why, after 24 years with one of the top denim brands in the world, he ended up starting his own homegrown venture—Civilianaire.
When a brand is created by a visionary of American denim, the stakes are high. But for Gene Montesano, the stakes for quality craftsmanship are even higher. Most notably known as the founder of Lucky Brand Jeans, Montesano is passionate about seeing his ideas come to life. That’s why, after 24 years with one of the top denim brands in the world, he ended up starting his own homegrown venture—Civilianaire.
