Uploaded August 2026 | Updated September 2026, 2 weeks ago
Writing a Civil Service personal statement? In this video, Joshua Brown reveals the keywords, key phrases and evidence language that can make your examples clearer, stronger and easier to assess against the Civil Service Success Profiles framework.
These are not “magic words”. You’ll learn how to connect relevant behaviours and strengths to specific actions, evidence and measurable outcomes—so your personal statement shows, rather than simply claims, that you meet the job criteria.
📘 GET THE CIVIL SERVICE PERSONAL STATEMENTS GUIDE: how2become.com/civil-service-personal-statements-behavioural-strengths-keywords-and-keyphrases
IN THIS VIDEO, YOU’LL LEARN:
✅ The real purpose of a Civil Service personal statement
✅ The biggest mistake that weakens otherwise strong applications
✅ What assessors look for during the sift
✅ How Civil Service behaviours differ from strengths
✅ The five elements of the Success Profiles framework
✅ Keywords and phrases connected to all nine behaviours
✅ How to replace generic claims with evidence and impact
✅ How to structure strong examples using the STAR method
CIVIL SERVICE BEHAVIOURS COVERED:
• Seeing the Big Picture
• Changing and Improving
• Making Effective Decisions
• Leadership
• Communicating and Influencing
• Developing Self and Others
• Working Together
• Managing a Quality Service
• Delivering at Pace
Always tailor your personal statement to the essential criteria and instructions in the specific vacancy. Use these words and phrases to strengthen genuine evidence from your own experience—not as a substitute for it.
OFFICIAL CIVIL SERVICE GUIDANCE:
Success Profiles:
gov.uk/government/publications/success-profiles
Writing your personal statement:
civil-service-careers.gov.uk/how-to-write-your-ps
MORE CIVIL SERVICE HELP:
Personal statement examples: youtu.be/cvDD_ME32C4
Civil Service interview preparation: youtu.be/L-yNVlMvD0c
Connect with Joshua Brown: linkedin.com/in/joshua-brown-coach
Subscribe for more Civil Service application, Success Profiles and interview guidance.
#CivilService #PersonalStatement #CivilServiceJobs
Writing a Civil Service personal statement? In this video, Joshua Brown reveals the keywords, key phrases and evidence language that can make your examples clearer, stronger and easier to assess against the Civil Service Success Profiles framework.
These are not “magic words”. You’ll learn how to connect relevant behaviours and strengths to specific actions, evidence and measurable outcomes—so your personal statement shows, rather than simply claims, that you meet the job criteria.
📘 GET THE CIVIL SERVICE PERSONAL STATEMENTS GUIDE: how2become.com/civil-service-personal-statements-behavioural-strengths-keywords-and-keyphrases
IN THIS VIDEO, YOU’LL LEARN:
✅ The real purpose of a Civil Service personal statement
✅ The biggest mistake that weakens otherwise strong applications
✅ What assessors look for during the sift
✅ How Civil Service behaviours differ from strengths
✅ The five elements of the Success Profiles framework
✅ Keywords and phrases connected to all nine behaviours
✅ How to replace generic claims with evidence and impact
✅ How to structure strong examples using the STAR method
CIVIL SERVICE BEHAVIOURS COVERED:
• Seeing the Big Picture
• Changing and Improving
• Making Effective Decisions
• Leadership
• Communicating and Influencing
• Developing Self and Others
• Working Together
• Managing a Quality Service
• Delivering at Pace
Always tailor your personal statement to the essential criteria and instructions in the specific vacancy. Use these words and phrases to strengthen genuine evidence from your own experience—not as a substitute for it.
OFFICIAL CIVIL SERVICE GUIDANCE:
Success Profiles:
gov.uk/government/publications/success-profiles
Writing your personal statement:
civil-service-careers.gov.uk/how-to-write-your-ps
MORE CIVIL SERVICE HELP:
Personal statement examples: youtu.be/cvDD_ME32C4
Civil Service interview preparation: youtu.be/L-yNVlMvD0c
Connect with Joshua Brown: linkedin.com/in/joshua-brown-coach
Subscribe for more Civil Service application, Success Profiles and interview guidance.
#CivilService #PersonalStatement #CivilServiceJobs
