Uploaded May 2026 | Updated September 2026, 2 weeks ago
Cinnamon Toast Crunch Cereal (General Mills)
Release Dates & Regional Names
• US: March 5, 1984
• Canada: 1984 (as "Cinnamon Toast Crunch")
• UK/Ireland: 2004–2007, 2015–present (as "Curiously Cinnamon")
• Global: 30+ countries
Manufacturer: General Mills
Publisher: General Mills
Country of Origin: Produced in USA, Canada, Mexico, UK
Theme: Cinnamon-Sugar Coated Whole Wheat/Rice Squares Cereal
Pieces: 12–49 oz family size, 2 oz cups, 16.2 oz box
Age Range: All Ages
Original Retail Price (2025): $3.99–$6.99 USD (varies by size)
Key Features
• "The Taste You Can See" – visible cinnamon-sugar swirls on every square
• Crispy whole wheat & rice squares; real cinnamon flavor
• Fortified with vitamins & iron; 12g sugar per serving
• Turns milk into cinnamon milk
Notable Variants (2025)
• CinnaGraham Toast Crunch
• Cinnamon Toast Crunch Churros
• French Toast Crunch
• Cinnamon Toast Crunch Rolls
• Limited: CinnaMilk, Loaded, Tres Leches
Technical Specifications
Serving: 1 cup (41g)
Calories: 170
Ingredients: Whole grain wheat, sugar, rice flour, canola oil, cinnamon
Sales Numbers
#1 cinnamon cereal in US; 100+ million boxes sold annually
Back of the Box Description
"Crave those crazy squares! Every piece is blasted with CINNAMILK – the delicious cinnamon-sugar taste you can see!"
Additional Details
Packaging: Iconic yellow box with Chef Wendell (1984–2009), Crazy Squares mascots (2010–present)
Localization: UK "Curiously Cinnamon" has different recipe
Historical Context
Launched 1984 as one of first "taste the topping" cereals. Instant hit; spawned entire cinnamon cereal category. Chef Wendell retired 2009; Crazy Squares took over.
Did You Know?
• Squares are designed to absorb milk slowly – stay crunchy longer
• "Cinnamilk" at bottom of bowl is intentional feature
• 2025 CinnaGraham combines honey-graham flavor
• Over 40 years as top-10 US cereal
• Crazy Squares have names: Wendell, Bob, Isso
🥣🍯✨
Cinnamon Toast Crunch Cereal (General Mills)
Release Dates & Regional Names
• US: March 5, 1984
• Canada: 1984 (as "Cinnamon Toast Crunch")
• UK/Ireland: 2004–2007, 2015–present (as "Curiously Cinnamon")
• Global: 30+ countries
Manufacturer: General Mills
Publisher: General Mills
Country of Origin: Produced in USA, Canada, Mexico, UK
Theme: Cinnamon-Sugar Coated Whole Wheat/Rice Squares Cereal
Pieces: 12–49 oz family size, 2 oz cups, 16.2 oz box
Age Range: All Ages
Original Retail Price (2025): $3.99–$6.99 USD (varies by size)
Key Features
• "The Taste You Can See" – visible cinnamon-sugar swirls on every square
• Crispy whole wheat & rice squares; real cinnamon flavor
• Fortified with vitamins & iron; 12g sugar per serving
• Turns milk into cinnamon milk
Notable Variants (2025)
• CinnaGraham Toast Crunch
• Cinnamon Toast Crunch Churros
• French Toast Crunch
• Cinnamon Toast Crunch Rolls
• Limited: CinnaMilk, Loaded, Tres Leches
Technical Specifications
Serving: 1 cup (41g)
Calories: 170
Ingredients: Whole grain wheat, sugar, rice flour, canola oil, cinnamon
Sales Numbers
#1 cinnamon cereal in US; 100+ million boxes sold annually
Back of the Box Description
"Crave those crazy squares! Every piece is blasted with CINNAMILK – the delicious cinnamon-sugar taste you can see!"
Additional Details
Packaging: Iconic yellow box with Chef Wendell (1984–2009), Crazy Squares mascots (2010–present)
Localization: UK "Curiously Cinnamon" has different recipe
Historical Context
Launched 1984 as one of first "taste the topping" cereals. Instant hit; spawned entire cinnamon cereal category. Chef Wendell retired 2009; Crazy Squares took over.
Did You Know?
• Squares are designed to absorb milk slowly – stay crunchy longer
• "Cinnamilk" at bottom of bowl is intentional feature
• 2025 CinnaGraham combines honey-graham flavor
• Over 40 years as top-10 US cereal
• Crazy Squares have names: Wendell, Bob, Isso
🥣🍯✨
