Uploaded November 2025 | Updated September 2026, 1 day ago
WORK is back - restructured and refreshed with new formats, starting with WORK: Conversations, a series of honest, unfiltered interviews with people redefining success on their own terms.
In this first Conversations episode, Erika sits down with Christina Fagan Pardy, founder of the cult-favorite knitwear brand Sh*t That I Knit. Christina opens up about what it really takes to build a business from scratch and what it feels like to walk away from it. From NFL licensing deals to burnout and identity shifts, this episode is a raw look at ego, resilience, and learning to let go.
00:00 – Introducing WORK: Conversations
01:10 – Erika on the new structure of the podcast
03:02 – Meet Christina Fagan Pardy, founder of Sh*t That I Knit
05:31 – How knitting turned into a full-time business
08:46 – Building a brand and finding an audience
12:24 – From hobby to national retail success
15:32 – The pressure of scaling and managing growth
18:41 – What it really costs to run a small business
21:56 – Profit, margins, and the myth of “making it”
25:07 – The emotional weight of being a founder
28:12 – Knowing when it’s time to let go
32:18 – Shutting down Sh*t That I Knit
36:45 – Identity after entrepreneurship
39:17 – Lessons learned from starting over
42:50 – Advice for anyone chasing a dream business
45:06 – Closing reflections on letting go and moving forward
Follow WORK here:
Substack: erikaayersbadan.substack.com
Instagram: instagram.com/workwitherika
TikTok: tiktok.com/@workwitherika
Follow Erika here:
Instagram: instagram.com/erika
TikTok: tiktok.com/@erika_
LinkedIn: linkedin.com/in/erikanardini
Twitter: twitter.com/erika_
Follow Work Like A Girl here:
Instagram: instagram.com/worklikeagirl
Slack Channel: join.slack.com/t/worklikeagirl/shared_invite/zt-3a7fiqzf8-NEf3DUArSMz76vTspihC5w
WORK is back - restructured and refreshed with new formats, starting with WORK: Conversations, a series of honest, unfiltered interviews with people redefining success on their own terms.
In this first Conversations episode, Erika sits down with Christina Fagan Pardy, founder of the cult-favorite knitwear brand Sh*t That I Knit. Christina opens up about what it really takes to build a business from scratch and what it feels like to walk away from it. From NFL licensing deals to burnout and identity shifts, this episode is a raw look at ego, resilience, and learning to let go.
00:00 – Introducing WORK: Conversations
01:10 – Erika on the new structure of the podcast
03:02 – Meet Christina Fagan Pardy, founder of Sh*t That I Knit
05:31 – How knitting turned into a full-time business
08:46 – Building a brand and finding an audience
12:24 – From hobby to national retail success
15:32 – The pressure of scaling and managing growth
18:41 – What it really costs to run a small business
21:56 – Profit, margins, and the myth of “making it”
25:07 – The emotional weight of being a founder
28:12 – Knowing when it’s time to let go
32:18 – Shutting down Sh*t That I Knit
36:45 – Identity after entrepreneurship
39:17 – Lessons learned from starting over
42:50 – Advice for anyone chasing a dream business
45:06 – Closing reflections on letting go and moving forward
Follow WORK here:
Substack: erikaayersbadan.substack.com
Instagram: instagram.com/workwitherika
TikTok: tiktok.com/@workwitherika
Follow Erika here:
Instagram: instagram.com/erika
TikTok: tiktok.com/@erika_
LinkedIn: linkedin.com/in/erikanardini
Twitter: twitter.com/erika_
Follow Work Like A Girl here:
Instagram: instagram.com/worklikeagirl
Slack Channel: join.slack.com/t/worklikeagirl/shared_invite/zt-3a7fiqzf8-NEf3DUArSMz76vTspihC5w
