Chris Howatson of Howatson + Company @uncommon6569
Chris Howatson of Howatson + Company  @uncommon6569
Uploaded November 2021 | Updated September 2026, 1 hour ago
Chris Howatson is the Founder and CEO of Howatson + Company. Chris has worked in the advertising industry for almost two decades, starting as an intern at Clemenger to becoming CEO at CHE Proximity, and now to his own new firm Howatson + Company.

Chris has a strong vision for what Howatson + Co. should become: an agency that is a net positive for the world saying that “whatever we do do, needs to move society forward”.
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Uncommon - interviewing interesting people in their unique fields, posting new episodes every week.

SKIP THROUGH THE EPISODE:
00:00 - Welcome to Uncommon
00:24 - Guest introduction
00:32 - Chris’ famous yellow bucket
02:26 - Childhood memories
04:23 - Parents’ jobs & childhood aspirations
07:43 - Being an extrovert
10:37 - Principles from Proximity & Clemenger
14:43 - Ads’ place in cultural understanding & Jordan’s favourites
19:22 - Brand image and the importance of brand truths
25:39 - The job of an agency
36:17 - The last 6 months: pivotal moments
41:06 - Dan Monheit appreciation corner
42:29 - Advice to standout in adland
46:29 - Morning & evening routine
47:51 - Best purchase under $20
48:44 - Chris’ ideal billboard

Produced by Neuralle
Host - Jordan Michaelides
Executive Producer - Lauren Michaelides
Producer, Audio Engineering & videography - Jacob Smith

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Uncommon |

Chris Howatson of Howatson + Company

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