Uploaded November 2024 | Updated September 2026, 2 weeks ago
Why is social media strategist Katie Brinkley shifting focus to choose community over clicks? We discuss why Katie believes real connections matter more than going viral, her strategies for building community from day one, and how creators can use social media as a tool rather than a destination. Learn more here: rossbrand.substack.com
In this episode of the BrandStack Podcast with Ross Brand, Katie Brinkley shares insights with Dale L. Roberts and me from her book, "The Social Shift: The Road Back to Community." We explore how focusing on quality over quantity can lead to sustainable growth, the importance of offline connections, and Katie’s “four-post strategy” for maximizing impact on social platforms. If you’re looking to deepen your connections with your audience and build a real community, Katie’s approach offers a fresh perspective on social media.
📚 THE SOCIAL SHIFT (by Katie Brinkley): amzn.to/3NScuZ1
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🎬 StreamYard 🦆
This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.
Get StreamYard 👉 livestreamuniverse.com/streamyard
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➡️ Resources - gear & software recommendations for creators: livestreamuniverse.com/resources
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Links from this episode:
➡️ Katie Brinkley on LinkedIn: linkedin.com/in/katiebrinkley
➡️ Katie’s website: katiebrinkley.com
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Ross’ Links:
➡️ Ross Brand on Substack: rossbrand.substack.com
📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: geni.us/vidpod
📚 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand: geni.us/100v4
➡️ Livestream Universe website: livestreamuniverse.com
➡️ Executive BrandCast - podcast strategy & production services: executivebrandcast.com
➡️ For help with publishing your book, contact me at livestreamuniverse.com/contact
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Dale L. Roberts
🎬 Main YouTube Channel: youtube.com/@DaleLRoberts
🎙️ Podcast Channel: youtube.com/@selfpubwithdale
📚 Networking for Authors: amzn.to/3C7pxDa
📚 Advertising for Books: amzn.to/40lK0OI
📚 Advanced Self-Publishing for Authors: amzn.to/3YpzdAt
📚 Self-Publishing for New Authors: amzn.to/40sz3eo
-----------------------------------------------------------------------
Disclaimer: Some links in this description are affiliate links, which means I may earn a small commission at no additional cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases.
#SocialMedia #CommunityBuilding #RossBrand
Why is social media strategist Katie Brinkley shifting focus to choose community over clicks? We discuss why Katie believes real connections matter more than going viral, her strategies for building community from day one, and how creators can use social media as a tool rather than a destination. Learn more here: rossbrand.substack.com
In this episode of the BrandStack Podcast with Ross Brand, Katie Brinkley shares insights with Dale L. Roberts and me from her book, "The Social Shift: The Road Back to Community." We explore how focusing on quality over quantity can lead to sustainable growth, the importance of offline connections, and Katie’s “four-post strategy” for maximizing impact on social platforms. If you’re looking to deepen your connections with your audience and build a real community, Katie’s approach offers a fresh perspective on social media.
📚 THE SOCIAL SHIFT (by Katie Brinkley): amzn.to/3NScuZ1
-------------------------------------------------------
🎬 StreamYard 🦆
This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.
Get StreamYard 👉 livestreamuniverse.com/streamyard
---------------------------------------------------------
➡️ Resources - gear & software recommendations for creators: livestreamuniverse.com/resources
----------------------------------------------------------
Links from this episode:
➡️ Katie Brinkley on LinkedIn: linkedin.com/in/katiebrinkley
➡️ Katie’s website: katiebrinkley.com
------------------------------------------------------------
Ross’ Links:
➡️ Ross Brand on Substack: rossbrand.substack.com
📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: geni.us/vidpod
📚 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand: geni.us/100v4
➡️ Livestream Universe website: livestreamuniverse.com
➡️ Executive BrandCast - podcast strategy & production services: executivebrandcast.com
➡️ For help with publishing your book, contact me at livestreamuniverse.com/contact
-----------------------------------------------------------------
Dale L. Roberts
🎬 Main YouTube Channel: youtube.com/@DaleLRoberts
🎙️ Podcast Channel: youtube.com/@selfpubwithdale
📚 Networking for Authors: amzn.to/3C7pxDa
📚 Advertising for Books: amzn.to/40lK0OI
📚 Advanced Self-Publishing for Authors: amzn.to/3YpzdAt
📚 Self-Publishing for New Authors: amzn.to/40sz3eo
-----------------------------------------------------------------------
Disclaimer: Some links in this description are affiliate links, which means I may earn a small commission at no additional cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases.
#SocialMedia #CommunityBuilding #RossBrand
