Uploaded August 2026 | Updated September 2026, 2 weeks ago
Subscribe to our YouTube channel for free here: https://sc.mp/subscribe-youtube
Despite a disjointed plot and animation that has been described as “crude”, Niu Lai or The Arrival of the Ox, has become China’s latest box office sensation. The movie started out as the country’s lowest-grossing animated film on its release on August 5. But it soon gained a cult following after social media users created memes using the film’s unpolished characters. On Sunday, Niu Lai grossed over 6 million yuan (US$890,000) at the box office, bringing its total since release to 10 million yuan, according to Chinese movie database Beacon.
Follow us on:
Website: scmp.com
Facebook: facebook.com/scmp
X: https://x.com/scmpnews
Instagram: instagram.com/scmpnews
Linkedin: linkedin.com/company/south-china-morning-post
Subscribe to our YouTube channel for free here: https://sc.mp/subscribe-youtube
Despite a disjointed plot and animation that has been described as “crude”, Niu Lai or The Arrival of the Ox, has become China’s latest box office sensation. The movie started out as the country’s lowest-grossing animated film on its release on August 5. But it soon gained a cult following after social media users created memes using the film’s unpolished characters. On Sunday, Niu Lai grossed over 6 million yuan (US$890,000) at the box office, bringing its total since release to 10 million yuan, according to Chinese movie database Beacon.
Follow us on:
Website: scmp.com
Facebook: facebook.com/scmp
X: https://x.com/scmpnews
Instagram: instagram.com/scmpnews
Linkedin: linkedin.com/company/south-china-morning-post
