Uploaded December 2025 | Updated September 2026, 2 weeks ago
💚 Turn your POD store into a force for good + a stronger brand!
54% of shoppers are more likely to buy from a business that supports charity.
Charity merch isn’t just “feel good.” When it’s authentic, transparent, and legally compliant, it can boost your value proposition, increase conversions, and build long-term customer trust for your POD brand.
In this special segment of the Clicks to Riches Show, we’re joined by Stand Up To Cancer (SU2C) to break down how to add charitable giving to your ecommerce business the right way: from simple profit sharing to full co-branded campaigns.
You’ll learn:
🎯 What a strong value proposition looks like
💛 Why shoppers choose purpose-driven brands
📈 How charity partnerships can lead to repeat sales
🤝 The 3 charitable commerce models for POD sellers:
1) Quiet profit share
2) Donation per sale / commercial co-venture
3) Collaborative, co-branded campaigns
📜 Key compliance rules you must know
📂 How to keep clean records and track donations
🚫 Common legal mistakes sellers make
🧩 How to choose a cause that fits your brand
📨 How to reach out to nonprofits as a seller
🎁 BONUS: Spend $50 at Stand Up To Cancer’s store and get 2 months of Printify Premium for free!
1. Use code PFY_SU2C at the SU2C store checkout
2. Get an email with your free Premium code
Promotion ends on December 19, 2025.
Learn more about Stand Up To Cancer and how to support their work:
Stand Up To Cancer 👉 standuptocancer.org
SU2C Show - One Incredible Night! 👉 standuptocancer.org/what-we-do/su2c-show
👇 Jump to what you need:
00:00 Disclaimer: This is not legal advice
00:37 Why value propositions matter for POD sellers
01:42 How charity giving boosts your brand (and sales!)
03:50 The 3 models of charitable commerce
04:19 Quiet profit share (easy, no compliance)
05:30 Donation per sale / commercial co-venture
07:05 Collaborative, co-branded partnerships
08:22 Compliance guide for sellers
09:54 How to partner with a charity (step-by-step)
12:04 What NOT to do when partnering with non-profits
13:24 Printify x SU2C offer (2 free months of Printify Premium)
14:08 Meet Stand Up To Cancer (SU2C)!
15:09 Why Stand Up To Cancer partnered with Printify for merch
19:24 SU2C’s mission, impact & research breakthroughs
27:15 Pancreatic cancer vaccine with SU2C (Barbara’s story)
30:27 Why cancer donations matter now more than ever
32:23 How POD sellers can partner with SU2C
#charitymerch #standuptocancer #printify
💚 Turn your POD store into a force for good + a stronger brand!
54% of shoppers are more likely to buy from a business that supports charity.
Charity merch isn’t just “feel good.” When it’s authentic, transparent, and legally compliant, it can boost your value proposition, increase conversions, and build long-term customer trust for your POD brand.
In this special segment of the Clicks to Riches Show, we’re joined by Stand Up To Cancer (SU2C) to break down how to add charitable giving to your ecommerce business the right way: from simple profit sharing to full co-branded campaigns.
You’ll learn:
🎯 What a strong value proposition looks like
💛 Why shoppers choose purpose-driven brands
📈 How charity partnerships can lead to repeat sales
🤝 The 3 charitable commerce models for POD sellers:
1) Quiet profit share
2) Donation per sale / commercial co-venture
3) Collaborative, co-branded campaigns
📜 Key compliance rules you must know
📂 How to keep clean records and track donations
🚫 Common legal mistakes sellers make
🧩 How to choose a cause that fits your brand
📨 How to reach out to nonprofits as a seller
🎁 BONUS: Spend $50 at Stand Up To Cancer’s store and get 2 months of Printify Premium for free!
1. Use code PFY_SU2C at the SU2C store checkout
2. Get an email with your free Premium code
Promotion ends on December 19, 2025.
Learn more about Stand Up To Cancer and how to support their work:
Stand Up To Cancer 👉 standuptocancer.org
SU2C Show - One Incredible Night! 👉 standuptocancer.org/what-we-do/su2c-show
👇 Jump to what you need:
00:00 Disclaimer: This is not legal advice
00:37 Why value propositions matter for POD sellers
01:42 How charity giving boosts your brand (and sales!)
03:50 The 3 models of charitable commerce
04:19 Quiet profit share (easy, no compliance)
05:30 Donation per sale / commercial co-venture
07:05 Collaborative, co-branded partnerships
08:22 Compliance guide for sellers
09:54 How to partner with a charity (step-by-step)
12:04 What NOT to do when partnering with non-profits
13:24 Printify x SU2C offer (2 free months of Printify Premium)
14:08 Meet Stand Up To Cancer (SU2C)!
15:09 Why Stand Up To Cancer partnered with Printify for merch
19:24 SU2C’s mission, impact & research breakthroughs
27:15 Pancreatic cancer vaccine with SU2C (Barbara’s story)
30:27 Why cancer donations matter now more than ever
32:23 How POD sellers can partner with SU2C
#charitymerch #standuptocancer #printify
