Uploaded March 2026 | Updated September 2026, 1 week ago

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Melih Keyman on how the global fertilizer market has changed dramatically and its impact on growers. Keyman is the original founder of KEYTRADE. Prior to founding KEYTRADE, he held leading positions in ENKA Marketing of Turkey and Transammonia, always working in the #fertilizer sector.
Go to the link in our profile to watch the full episode of Pivotal Perspectives: Why Nitrogen Matters Now to explore what this means for #plant26.

#grow26 #soilhealth #nitrogen