Uploaded October 2025 | Updated September 2026, 3 weeks ago
Do people eat at Burger King because Gordon Ramsay was in a commercial? Do people shop at Walmart because Walton Goggins was in a commercial? Do people use shady online casinos and sportsbook gambling websites because of Kevin Hart? It turns out, yes. According to science, celebrity endorsements are effective.
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
onlinelibrary.wiley.com/doi/full/10.1002/mar.21772
The Marketing Psychology Behind Celebrity Endorsements
https://knowledge.wharton.upenn.edu/article/the-marketing-psychology-behind-celebrity-endorsements/
When is celebrity endorsement effective? Exploring the role of celebrity endorsers in enhancing key brand associations
sciencedirect.com/science/article/pii/S0148296323003090
Economic principles motivating social attention in humans
pubmed.ncbi.nlm.nih.gov/17490943
Social status gates social attention in monkeys
sciencedirect.com/science/article/pii/S0960982206011249?pes=vor&utm_source=wiley&getft_integrator=wiley
Do people eat at Burger King because Gordon Ramsay was in a commercial? Do people shop at Walmart because Walton Goggins was in a commercial? Do people use shady online casinos and sportsbook gambling websites because of Kevin Hart? It turns out, yes. According to science, celebrity endorsements are effective.
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
onlinelibrary.wiley.com/doi/full/10.1002/mar.21772
The Marketing Psychology Behind Celebrity Endorsements
https://knowledge.wharton.upenn.edu/article/the-marketing-psychology-behind-celebrity-endorsements/
When is celebrity endorsement effective? Exploring the role of celebrity endorsers in enhancing key brand associations
sciencedirect.com/science/article/pii/S0148296323003090
Economic principles motivating social attention in humans
pubmed.ncbi.nlm.nih.gov/17490943
Social status gates social attention in monkeys
sciencedirect.com/science/article/pii/S0960982206011249?pes=vor&utm_source=wiley&getft_integrator=wiley
