Case study. Creating personalised customer journeys with agentic AI in a (human) travel business @WithTheEconomist
Case study. Creating personalised customer journeys with agentic AI in a (human) travel business @WithTheEconomist
Uploaded March 2026 | Updated September 2026, 1 hour ago
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How can and should agentic AI be applied in an industry such as travel that is highly human-centred? When TravelEssence invented the “Dream Machine”, an agentic AI travel system for complex, tailored travel itineraries, what lessons were learned about value creation for customers and for the business? How can executives use automation to free human workforces and elevate their tasks to a strategic level, overseeing automated work?

Speaker:
Rick Hoebée, chief technology officer, TravelEssence
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Case study. Creating personalised customer journeys with agentic AI in a (human) travel business

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