Uploaded April 2026 | Updated September 2026, 2 days ago
Seventeen years ago, we set out to define a space that didn't have a name yet. We called it "carry". And somewhere along the way, the world caught on.
Now carry culture is showing up in the mainstream. The Wall Street Journal, Esquire and the New York Times publish regular lists on the best backpacks and briefcases. In the YouTube world, new review channels sprout up every week. There's discussion and critique and opinion everywhere.
So we came to a moment where we took stock. What does the carry universe look like now? And how can we best serve it and our community? And, of course, how can we be unique, stay true to ourselves, and work towards our strengths and passions?
Honestly, we had to kinda be real with ourselves. Somewhere in the chase for revenue, Google rankings and clicks, we drifted from the thing that made this place worth building. We became too focused on product, and not focused enough on you — the people actually living adventurous lives with the stuff you carry.
So we've been asking ourselves some hard questions. And we've come up with some honest answers.
In this video, Andy, Laurence, and Mike sit down to talk openly about what Carryology 3.0 actually looks like — what we're starting, what we're stopping, and why.
Here's the short version:
✅ More exploration, storytelling, and real-world techniques
✅ Deeper community — workshops, meetups, learning together
✅ Slower, more deliberate, special collaborations
✅ More diverse voices from every corner of the carry world
❌ No more affiliate links
❌ No more SEO-driven listicles
❌ No more Carry Awards
❌ No more high-frequency drops
❌ No more advertising
We know that's a rare thing in publishing. We're lucky enough to be in a position to try it — and we don't take that lightly.
Carry has always been a path to something bigger. Better trips. Bigger adventures. A life lived with intention. That's what we want to help build.
So, let's talk about it. If you have questions, concerns, or genuine feedback — we're open to hearing it.
Drop something in the comments and we'll get back to you. Let's start this new thing from here, together.
Seventeen years ago, we set out to define a space that didn't have a name yet. We called it "carry". And somewhere along the way, the world caught on.
Now carry culture is showing up in the mainstream. The Wall Street Journal, Esquire and the New York Times publish regular lists on the best backpacks and briefcases. In the YouTube world, new review channels sprout up every week. There's discussion and critique and opinion everywhere.
So we came to a moment where we took stock. What does the carry universe look like now? And how can we best serve it and our community? And, of course, how can we be unique, stay true to ourselves, and work towards our strengths and passions?
Honestly, we had to kinda be real with ourselves. Somewhere in the chase for revenue, Google rankings and clicks, we drifted from the thing that made this place worth building. We became too focused on product, and not focused enough on you — the people actually living adventurous lives with the stuff you carry.
So we've been asking ourselves some hard questions. And we've come up with some honest answers.
In this video, Andy, Laurence, and Mike sit down to talk openly about what Carryology 3.0 actually looks like — what we're starting, what we're stopping, and why.
Here's the short version:
✅ More exploration, storytelling, and real-world techniques
✅ Deeper community — workshops, meetups, learning together
✅ Slower, more deliberate, special collaborations
✅ More diverse voices from every corner of the carry world
❌ No more affiliate links
❌ No more SEO-driven listicles
❌ No more Carry Awards
❌ No more high-frequency drops
❌ No more advertising
We know that's a rare thing in publishing. We're lucky enough to be in a position to try it — and we don't take that lightly.
Carry has always been a path to something bigger. Better trips. Bigger adventures. A life lived with intention. That's what we want to help build.
So, let's talk about it. If you have questions, concerns, or genuine feedback — we're open to hearing it.
Drop something in the comments and we'll get back to you. Let's start this new thing from here, together.
