Uploaded September 2026 | Updated September 2026, 1 day ago
On this episode of Empowered, host Elizabeth Naumovski sits down with guest Tetiana Sabitova, Sales Enablement and Marketing Leader at PwC Canada, for a candid conversation on reinventing yourself as a woman over 40 in the age of artificial intelligence. Tetiana shares why she consciously left a stable, decade-long career to immerse herself in AI, how seasoned professionals turn decades of experience into a competitive advantage, and why curiosity, trust, and vulnerability are a leader's greatest strengths. From fighting imposter syndrome and the "I'm too old for this" mindset, to leading a 200-person team through an AI-enabled transformation, this is a powerful discussion about owning your reinvention before it's forced upon you.
TIMESTAMPS
00:00 — Welcome & introducing the theme: reinvention for women over 40 in the age of AI
01:13 — Examining a professional identity you've outgrown
01:45 — Why Tetiana consciously left a stable career to immerse herself in AI
03:28 — The beliefs quietly holding you back: "Am I being disrupted or disruptive?"
05:38 — Personal brand and why "the 50s are the new 40s"
07:34 — Experience as the edge: how seasoned pros prompt AI differently
09:25 — Turning experience into a competitive advantage, not a liability
11:06 — Leading an AI transformation vs. being a technical expert
13:23 — Trust: "I'm not a techie, I'm a visionary"
14:02 — Beating imposter syndrome and the scarcity mindset
15:01 — The trust equation, vulnerability, and learning from what didn't work
16:37 — The steeper systemic hill women climb to reinvent themselves
18:23 — Leading with data: "Did you mean assertive?"
20:02 — What Tetiana hopes her reinvention makes possible for women who follow
21:38 — Closing thoughts: being unapologetically yourself as your secret sauce
GUEST
Tetiana Sabitova: Sales Enablement & Marketing Leader - PWC Canada
Empowered
Host: Elizabeth Naumovski
FOLLOW US
• Subscribe: youtube.com/@TheNewsForum
• Twitter/X: https://x.com/thenewsforum_
• LinkedIn: linkedin.com/company/the-news-forum
TAGS
#Empowered #WomenInLeadership #CareerReinvention #WomenOver40 #ArtificialIntelligence #AILeadership #WomenInBusiness #WomenInTech #CareerEvolution #FemaleLeaders #PersonalBrand #ImposterSyndrome #WomenInMarketing #Mentorship #Reinvention #LeadershipDevelopment #WomenSupportingWomen #FutureOfWork #AITransformation #CareerGrowth
On this episode of Empowered, host Elizabeth Naumovski sits down with guest Tetiana Sabitova, Sales Enablement and Marketing Leader at PwC Canada, for a candid conversation on reinventing yourself as a woman over 40 in the age of artificial intelligence. Tetiana shares why she consciously left a stable, decade-long career to immerse herself in AI, how seasoned professionals turn decades of experience into a competitive advantage, and why curiosity, trust, and vulnerability are a leader's greatest strengths. From fighting imposter syndrome and the "I'm too old for this" mindset, to leading a 200-person team through an AI-enabled transformation, this is a powerful discussion about owning your reinvention before it's forced upon you.
TIMESTAMPS
00:00 — Welcome & introducing the theme: reinvention for women over 40 in the age of AI
01:13 — Examining a professional identity you've outgrown
01:45 — Why Tetiana consciously left a stable career to immerse herself in AI
03:28 — The beliefs quietly holding you back: "Am I being disrupted or disruptive?"
05:38 — Personal brand and why "the 50s are the new 40s"
07:34 — Experience as the edge: how seasoned pros prompt AI differently
09:25 — Turning experience into a competitive advantage, not a liability
11:06 — Leading an AI transformation vs. being a technical expert
13:23 — Trust: "I'm not a techie, I'm a visionary"
14:02 — Beating imposter syndrome and the scarcity mindset
15:01 — The trust equation, vulnerability, and learning from what didn't work
16:37 — The steeper systemic hill women climb to reinvent themselves
18:23 — Leading with data: "Did you mean assertive?"
20:02 — What Tetiana hopes her reinvention makes possible for women who follow
21:38 — Closing thoughts: being unapologetically yourself as your secret sauce
GUEST
Tetiana Sabitova: Sales Enablement & Marketing Leader - PWC Canada
Empowered
Host: Elizabeth Naumovski
FOLLOW US
• Subscribe: youtube.com/@TheNewsForum
• Twitter/X: https://x.com/thenewsforum_
• LinkedIn: linkedin.com/company/the-news-forum
TAGS
#Empowered #WomenInLeadership #CareerReinvention #WomenOver40 #ArtificialIntelligence #AILeadership #WomenInBusiness #WomenInTech #CareerEvolution #FemaleLeaders #PersonalBrand #ImposterSyndrome #WomenInMarketing #Mentorship #Reinvention #LeadershipDevelopment #WomenSupportingWomen #FutureOfWork #AITransformation #CareerGrowth
