Uploaded August 2026 | Updated September 2026, 2 weeks ago

---

The era of AI-powered search has made Reddit mentions highly valuable. Subreddit moderators are catching brands trying to take advantage.

Subscribe: goo.gl/G5RXGs
Like The Verge on Facebook: goo.gl/2P1aGc
Follow on Twitter: goo.gl/XTWX61
Follow on Instagram: goo.gl/7ZeLv

Watch The Vergecast on YouTube: bit.ly/40RFRkg
The Vergecast Podcast: bit.ly/3WQDexZ
Decoder with Nilay Patel: apple.co/3v29nDc
More about our podcasts: theverge.com/podcasts

Read More: theverge.com
Community guidelines: bit.ly/2D0hlAv
Wallpapers from The Verge: bit.ly/2xQXYJr
Shop our Verge merch store here: bit.ly/4kPCmEc

Subscribe to The Verge: bit.ly/3FT6n5S

Subscribe to The Vergecast on YouTube, new episodes on Tuesday and Friday: bit.ly/3I6nJtz

If you buy something from a Verge link, Vox Media may receive a commission without exerting any influence on editorial content. For more information about our ethics policy, visit: bit.ly/3ZWTlLs