Uploaded December 2025 | Updated September 2026, 1 week ago
Join us for an insightful discussion at SiGMA Central Europe 2025 in Rome in the panel titled Sport as a Startup: How Clubs are Becoming Innovation Labs. Moderated by Samir Ceric, Managing Partner at Sporting Thinking, this session features Federico Smanio, CEO of Wytab, and Sahil Rikhye, Head of Digital Data and Innovation at Bologna FC 1909. They explore how sports clubs are transforming into innovation hubs, collaborating with startups, leveraging technology, and creating new revenue streams. Discover lessons from Europe, the US, and the Middle East on scaling innovation in sports while engaging fans and investors.
Video chapters:
0:00- Introduction
3:00- Innovation labs
6:00- Startup partnerships
10:30- Select & collaborate
25:00- Success & challenges
28:00- Global insights
36:00- Future outlook
Join the tech community ➡️ https://linktr.ee/aibcworld
#MiCA #innovation #sports #football #SiGMACentralEurope
Join us for an insightful discussion at SiGMA Central Europe 2025 in Rome in the panel titled Sport as a Startup: How Clubs are Becoming Innovation Labs. Moderated by Samir Ceric, Managing Partner at Sporting Thinking, this session features Federico Smanio, CEO of Wytab, and Sahil Rikhye, Head of Digital Data and Innovation at Bologna FC 1909. They explore how sports clubs are transforming into innovation hubs, collaborating with startups, leveraging technology, and creating new revenue streams. Discover lessons from Europe, the US, and the Middle East on scaling innovation in sports while engaging fans and investors.
Video chapters:
0:00- Introduction
3:00- Innovation labs
6:00- Startup partnerships
10:30- Select & collaborate
25:00- Success & challenges
28:00- Global insights
36:00- Future outlook
Join the tech community ➡️ https://linktr.ee/aibcworld
#MiCA #innovation #sports #football #SiGMACentralEurope
