Uploaded December 2021 | Updated September 2026, 2 weeks ago

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Campaign has brought together the best recent ads. The Campaign team has chosen six Christmas ads – from M&S Food, John Lewis, Boots, Tesco, Coca-Cola and Waitrose. And we’ve spoken to a number of creatives from across the industry to get their take. In the full version of the showcase Campaign subscribers can find out the editorial team’s overall favourite – the best of Campaign’s Pick of the Ads.

Title: “Unexpected Guests”
Client: John Lewis
Agency: Adam&Eve/DDB
Director: Mark Molloy
Production Company: Smuggler

Title: “Percy’s First Christmas”
Client: Marks & Spencer Food
Agency: Grey London
Food director: Gus Filgate
Live action/animation directors: DOM&NIC
Production Company: Outsider

Title: “Bags of Joy”
Client: Boots
Agency: The Pharm
Director Tom Hooper
Production Company: Smuggler

Title “Nothing is stopping us”
Client: Tesco
Agency BBH
Director Si and Ad
Production Company: Academy Film

Title “Chimney”
Client: Coca-Cola
Agency DentsuMB
Director Sam Brown
Production Company: Rogue Films

Title “Best bits of Christmas”
Client: Waitrose & Partners
Agency Adam&Eve/DDB
Director Jeff Low
Production Company: Biscuit Filmworks UK

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