Uploaded June 2020 | Updated September 2026, 2 weeks ago
Brands should take notice of Snap Minis, Snapchat's recently announced feature, because it opens the door for social media users to "do stuff" on the platform rather than just chat to one another, explains VCCP's head of innovation, Peter Gasston. His Campaign Hot Take is that Minis mark the beginning of Snapchat's move into social commerce, which is already a billion-pound market in China and will soon be big in the US and Europe.
Snap Minis, due to launch in July, are a new way for developers to put third-party media built with HTML5 into Snapchat and integrate it within user conversations on the platform. Read more: campaignlive.co.uk/article/snapchat-goes-bigger-image-recognition-ar-maps-amid-spate-launches/1686131
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Brands should take notice of Snap Minis, Snapchat's recently announced feature, because it opens the door for social media users to "do stuff" on the platform rather than just chat to one another, explains VCCP's head of innovation, Peter Gasston. His Campaign Hot Take is that Minis mark the beginning of Snapchat's move into social commerce, which is already a billion-pound market in China and will soon be big in the US and Europe.
Snap Minis, due to launch in July, are a new way for developers to put third-party media built with HTML5 into Snapchat and integrate it within user conversations on the platform. Read more: campaignlive.co.uk/article/snapchat-goes-bigger-image-recognition-ar-maps-amid-spate-launches/1686131
For more Campaign video, visit: campaignlive.co.uk/video
Subscribe to YouTube: youtube.com/CampaignLiveTV
Follow Campaign on Facebook:
facebook.com/campaignmag
Follow Campaign on Twitter: @Campaignmag
Follow Campaign on Instagram: @campaignmagazine
