Uploaded May 2024 | Updated September 2026, 2 weeks ago

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Sharing my thoughts on the role YouTubers play in the marketing of a camera release.

📊 Undone LUTs: geraldundone.com/luts
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Table of Contents:
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0:00 - The Why
0:55 - My Post
2:15 - Why Now?
2:51 - Reviewer Life Cycle
4:17 - Press Trips
7:30 - Embargoes
8:16 - Being First
11:21 - Negative Reviews
12:20 - Lumix
15:01 - Canon
15:34 - Fujifilm
16:57 - Nikon
17:46 - Sony
18:55 - Advice to Brands
19:43 - Lumix Frustration
24:10 - Advice to Creators
25:20 - Final Thoughts

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Gear Used to Make This Video:
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Camera: geni.us/lfNKufl
Lens: geni.us/fGKNl4i
Microphone: geni.us/I40Dn
Recorder: geni.us/ZLyb
Key Light: geni.us/BV3N4H

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Follow Me:
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Twitter: twitter.com/GeraldUndone
Instagram: instagram.com/geraldundone
Discord: discord.gg/xT2HNKw

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Affiliate Links:
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Some of the links in my video descriptions are affiliate links, which means at no extra cost to you, I will make a small commission if you click them and make a qualifying purchase. If you have a different purchase in mind, you can also use these storewide links below.
🛒 Amazon: geni.us/1m1G32
🛒 B&H Photo: bhpho.to/2MYRKBE

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