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Donna | BuzzFeed: How Profiting From Political Movements Led To Their Collapse (Documentary) @DonnaIRL | Uploaded July 2023 | Updated October 2024, 6 days ago.
Patreon: patreon.com/PsychIRL

Special Thanks to Guest Interviews:
Alastair Bostwick @Bostwiki
Caleb Chin
Anonymous Former BuzzFeed Employee

Buzzfeed. With over 20 million subscribers and a wheelhouse of the internet’s most talented creators, it is simply astounding that a media company can go from having a huge presence online to seemingly insignificant overnight. Whether you hate or love them, there is no denying that Buzzfeed was a media juggernaut around 2016 producing some of the most viral videos and getting hordes of users to take their quizzes. Gaining attention from the 20 something crowd Buzzfeed was a force to be reckoned with. But with such a stronghold on the online community and their numbers reinforcing that, how in the world did this massive enterprise lose their audience?

CREW
Video by Donna
Ben Smith Voice Over: @JoshEssex
Production Crew Marygold and Jewel Martinez

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Main Sources:

tktk.gawker.com/internal-documents-show-buzzfeed-s-skyrocketing-investm-1709816353
theverge.com/23450270/buzzfeed-social-media-aggregation-news-digital-media
cnbc.com/2017/08/02/how-jonah-peretti-created-buzzfeed-a-billion-dollar-media-empire.html
theguardian.com/media/2001/feb/19/1
npr.org/2017/10/03/539523369/live-episode-buzzfeed-jonah-peretti
latimes.com/business/la-xpm-2013-oct-18-la-fi-buzzfeed-20131018-story.html
yahoo.com/news/untold-story-baked-alaska-rapper-235914399.html
nytimes.com/2021/01/10/business/media/capitol-anthime-gionet-buzzfeed-vine.html
huffpost.com/archive/ca/entry/scaachi-koul-buzzfeed-writer-harassed-after-call-for-not-whit_n_9285946
reddit.com/r/canada/comments/46h2j0/buzzfeed_canada_employing_explicitly_racist
theverge.com/23450270/buzzfeed-social-media-aggregation-news-digital-media
nytimes.com/2021/01/10/business/media/capitol-anthime-gionet-buzzfeed-vine.html
npr.org/sections/codeswitch/2016/04/14/474123288/a-point-by-point-response-to-buzzfeeds-questions-for-black-people
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BuzzFeed: How Profiting From Political Movements Led To Their Collapse (Documentary) @DonnaIRL

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