Uploaded June 2026 | Updated September 2026, 2 weeks ago
With 6.5 million fans expected to attend and $41 billion projected to be added to global GDP, the 2026 FIFA World Cup is officially the world's biggest business event.
It's not just about buying a jersey to watch the game. It's about buying your way into a cultural moment. From massive corporations like Reebok making their historic return to football after 28 years, to street vendors selling custom hats outside stadiums and small embroidery shops on Long Island crafting unique merch on Etsy, everyone's cashing in. And fans? They're here for it.
Check out the entire episode on our Youtube channel!
With 6.5 million fans expected to attend and $41 billion projected to be added to global GDP, the 2026 FIFA World Cup is officially the world's biggest business event.
It's not just about buying a jersey to watch the game. It's about buying your way into a cultural moment. From massive corporations like Reebok making their historic return to football after 28 years, to street vendors selling custom hats outside stadiums and small embroidery shops on Long Island crafting unique merch on Etsy, everyone's cashing in. And fans? They're here for it.
Check out the entire episode on our Youtube channel!
