Uploaded August 2019 | Updated September 2026, 2 hours ago
Over the course of the 2007-2008 snowboard season Burton’s filmmakers and photographers embarked on a project that will provide a unique and imaginative look inside the lives of the world’s most influential riders. This multi-media project will explore the elite men’s Burton Global Team and a handful of top up-and-comers, delving into their lifestyles and personalities. These riders are the face of snowboarding, setting trends and inspiring millions of kids worldwide, because we all know, “It’s Always Snowing Somewhere”.
Riders: Shaun White, Terje Haakonsen, Gigi Ruf, JP Solberg, Heikki Sorsa, Nicolas Muller, Tadashi Fuse, Frederik Kalbermatten Jeremy Jones, Jussi Oksanen, DCP, Mads Jonsson, Trevor Andrew, Keegan Valaika, Kevin Pearce, Danny Davis, Kazuhiro Kokubo, Mikkel Bang, Mikey Rencz, Peetu Piiroinen, The Smalls Team.
Over the course of the 2007-2008 snowboard season Burton’s filmmakers and photographers embarked on a project that will provide a unique and imaginative look inside the lives of the world’s most influential riders. This multi-media project will explore the elite men’s Burton Global Team and a handful of top up-and-comers, delving into their lifestyles and personalities. These riders are the face of snowboarding, setting trends and inspiring millions of kids worldwide, because we all know, “It’s Always Snowing Somewhere”.
Riders: Shaun White, Terje Haakonsen, Gigi Ruf, JP Solberg, Heikki Sorsa, Nicolas Muller, Tadashi Fuse, Frederik Kalbermatten Jeremy Jones, Jussi Oksanen, DCP, Mads Jonsson, Trevor Andrew, Keegan Valaika, Kevin Pearce, Danny Davis, Kazuhiro Kokubo, Mikkel Bang, Mikey Rencz, Peetu Piiroinen, The Smalls Team.



