Bull-it: How the Brand Started | Kimpex Studio @kimpex
Bull-it: How the Brand Started | Kimpex Studio  @kimpex
Uploaded June 2026 | Updated September 2026, 1 week ago
In this video, Elliot from Bull-it shares the story behind the brand: how it all started, why Bull-it chose to focus on rider protection, and how their Covec transformed their approach to motorcycle denim.

He talks about the brand’s values, innovations, and the vision that has shaped Bull-it since day one

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𝗙𝗌𝗹𝗹𝗌𝘄 𝘂𝘀 𝗌𝗻 𝗌𝘂𝗿 𝘀𝗌𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝗳𝗌𝗿 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝘂𝗜𝗱𝗮𝘁𝗲𝘀!
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Bull-it: How the Brand Started | Kimpex Studio

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