Uploaded August 2021 | Updated September 2026, 1 hour ago
What’s in a name? Well, when it comes to building names, it can be a lot. While some monikers are fleeting and change with the most recent highest bidder, some names are indelible and leave a lasting mark on the public imagination. Client names, towns, corporations, and streets provide ample naming fodder, but some architects are more strategic. Architects like Peter Eisenman created a numbered series (House I, House II, etc.) , or MOS architects adopt a composer-like generic naming system (House with 10 trees, House with 2 Chimneys). For these architects, the name situates each building within a larger collection of projects. It ensures people will consider each act of building as part of a grand plan. Finally, sometimes, no matter how diligent a marketing team tries, a building will find a nickname it just can’t shake...Gherkin. This video considers all these as it explores how buildings get their names.
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__About the Channel__
Architecture with Stewart is a YouTube journey exploring architecture’s deep and enduring stories in all their bewildering glory. Weekly videos and occasional live events breakdown a wide range of topics related to the built environment in order to increase their general understanding and advocate their importance in shaping the world we inhabit.
__About Me__
Stewart Hicks is an architectural design educator that leads studios and lecture courses as an Associate Professor in the School of Architecture at the University of Illinois at Chicago. He also serves as an Associate Dean in the College of Architecture, Design, and the Arts and is the co-founder of the practice Design With Company. His work has earned awards such as the Architecture Record Design Vanguard Award or the Young Architect’s Forum Award and has been featured in exhibitions such as the Chicago Architecture Biennial and Design Miami, as well as at the V&A Museum and Tate Modern in London. His writings can be found in the co-authored book Misguided Tactics for Propriety Calibration, published with the Graham Foundation, as well as essays in MONU magazine, the AIA Journal Manifest, Log, bracket, and the guest-edited issue of MAS Context on the topic of character architecture.
__Contact__
FOLLOW me on instagram: @stewart_hicks & @designwithco
Design With Company: designwith.co
University of Illinois at Chicago School of Architecture: https://arch.uic.edu/
#architecture
What’s in a name? Well, when it comes to building names, it can be a lot. While some monikers are fleeting and change with the most recent highest bidder, some names are indelible and leave a lasting mark on the public imagination. Client names, towns, corporations, and streets provide ample naming fodder, but some architects are more strategic. Architects like Peter Eisenman created a numbered series (House I, House II, etc.) , or MOS architects adopt a composer-like generic naming system (House with 10 trees, House with 2 Chimneys). For these architects, the name situates each building within a larger collection of projects. It ensures people will consider each act of building as part of a grand plan. Finally, sometimes, no matter how diligent a marketing team tries, a building will find a nickname it just can’t shake...Gherkin. This video considers all these as it explores how buildings get their names.
__Membership__
Join this channel to get access to perks:
youtube.com/channel/UCYAm24PkejQR2xMgJgn7xwg/join
__About the Channel__
Architecture with Stewart is a YouTube journey exploring architecture’s deep and enduring stories in all their bewildering glory. Weekly videos and occasional live events breakdown a wide range of topics related to the built environment in order to increase their general understanding and advocate their importance in shaping the world we inhabit.
__About Me__
Stewart Hicks is an architectural design educator that leads studios and lecture courses as an Associate Professor in the School of Architecture at the University of Illinois at Chicago. He also serves as an Associate Dean in the College of Architecture, Design, and the Arts and is the co-founder of the practice Design With Company. His work has earned awards such as the Architecture Record Design Vanguard Award or the Young Architect’s Forum Award and has been featured in exhibitions such as the Chicago Architecture Biennial and Design Miami, as well as at the V&A Museum and Tate Modern in London. His writings can be found in the co-authored book Misguided Tactics for Propriety Calibration, published with the Graham Foundation, as well as essays in MONU magazine, the AIA Journal Manifest, Log, bracket, and the guest-edited issue of MAS Context on the topic of character architecture.
__Contact__
FOLLOW me on instagram: @stewart_hicks & @designwithco
Design With Company: designwith.co
University of Illinois at Chicago School of Architecture: https://arch.uic.edu/
#architecture





![The Free Plans of Le Corbusiers Architecture [Villa Savoye]
In this video, we take a close look at the Free Plans of Le Corbusiers architectural design strategies. As part of his Five Points of architecture, we examine how the columns and walls work together in this particular type of open concept. Le Corbusiers buildings like the Villa Savoye help to illustrate these concepts as we compare them to the Organic Architecture of Frank Lloyd Wright. Specifically, the ribbon window is compared to the corner window of Wright and Le Corbusiers Promenade Architectural to the diagonal movement of organic architecture.
FOLLOW me on instagram: @stewart_hicks & @designwithco
DESIGN WITH COMPANY: https://designwith.co
UIC: University of Illinois at Chicago School of Architecture: https://arch.uic.edu/
#lecorbusier #Freepland #architecture The Free Plans of Le Corbusiers Architecture [Villa Savoye]](https://i.ytimg.com/vi/JBRmGUbUj3Y/mqdefault.jpg)



![The Unexpected Views of the LOST Slow House [Diller+Scofidio]
Welcome to the Slow House, Diller and Scofidio’s (now Diller, Scofidio and Renfro) first building commission for Long Island, in NY. The crescent-shaped slug doppelganger was a pivotal design for the firm — and architecture at large — when it was first revealed in 1990. However, the building was never built, living only through its extensive catalog of models and drawings. In this video, the Slow House is digitally reconstructed, analyzed and explored to discover unique elements lurking in its design that can only be revealed through a first-person experience. From delayed million-dollar views, to CCTV feeds of the water, to dozens of operable plywood doors and shades, the house is truly a machine for viewing. And now, you can view it for yourself.
**Clarification** Theres a moment toward the beginning that sounds like Im saying the predictions are pathetic but Im actually saying prophetic, meaning accurately predicting the future. Its almost the opposite....
Link to Explore
https://api2.enscape3d.com/v1/view/b33d0b16-4781-4d4d-9547-e2bbd366db2c
Chapters
00:00 Introduction
01:49 Timeline
04:33 Analysis
06:24 3D Modeling
07:06 Exploration
09:29 Conclusion
Membership
Join this channel to get access to perks:
https://www.youtube.com/channel/UCYAm24PkejQR2xMgJgn7xwg/join
About the Channel
Architecture with Stewart is a YouTube journey exploring architecture’s deep and enduring stories in all their bewildering glory. Weekly videos and occasional live events breakdown a wide range of topics related to the built environment in order to increase their general understanding and advocate their importance in shaping the world we inhabit.
About Me
Stewart Hicks is an architectural design educator that leads studios and lecture courses as an Associate Professor in the School of Architecture at the University of Illinois at Chicago. He also serves as an Associate Dean in the College of Architecture, Design, and the Arts and is the co-founder of the practice Design With Company. His work has earned awards such as the Architecture Record Design Vanguard Award or the Young Architect’s Forum Award and has been featured in exhibitions such as the Chicago Architecture Biennial and Design Miami, as well as at the V&A Museum and Tate Modern in London. His writings can be found in the co-authored book Misguided Tactics for Propriety Calibration, published with the Graham Foundation, as well as essays in MONU magazine, the AIA Journal Manifest, Log, bracket, and the guest-edited issue of MAS Context on the topic of character architecture.
Contact
FOLLOW me on instagram: @stewart_hicks & @designwithco
Design With Company: https://designwith.co
University of Illinois at Chicago School of Architecture: https://arch.uic.edu/
Funky Junky by Audionautix is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/
Artist: http://audionautix.com/ The Unexpected Views of the LOST Slow House [Diller+Scofidio]](https://i.ytimg.com/vi/MfhGVDlzSCE/mqdefault.jpg)
