Uploaded August 2026 | Updated September 2026, 1 day ago
In this episode of Strong Conversations, Jodie Cook Redwood, Publisher of LBM Journal, shares her unexpected journey from aspiring presidential speechwriter to becoming one of the building materials industry's most respected media leaders. The conversation explores how publishing has evolved in the digital age, why marketing matters most during market downturns, and how relationships continue to be the industry's greatest competitive advantage.
Guest: Jodie Cook Redwood - Publisher, LBM Journal
In this episode:
• Why cutting your marketing budget during a downturn may be your biggest mistake
• How trust and "share of voice" influence long-term business growth
• The role technology is playing in transforming both publishing and building products
• Why integrity and community continue to set the industry apart
• How LBM Journal is helping develop the next generation of leaders
In this episode of Strong Conversations, Jodie Cook Redwood, Publisher of LBM Journal, shares her unexpected journey from aspiring presidential speechwriter to becoming one of the building materials industry's most respected media leaders. The conversation explores how publishing has evolved in the digital age, why marketing matters most during market downturns, and how relationships continue to be the industry's greatest competitive advantage.
Guest: Jodie Cook Redwood - Publisher, LBM Journal
In this episode:
• Why cutting your marketing budget during a downturn may be your biggest mistake
• How trust and "share of voice" influence long-term business growth
• The role technology is playing in transforming both publishing and building products
• Why integrity and community continue to set the industry apart
• How LBM Journal is helping develop the next generation of leaders
