Uploaded December 2023 | Updated September 2026, 1 hour ago
Andrew Shelley is a videographer, editor, and owner of South Shell Creative. Despite being based in New York City, Andrew has traveled the country for a variety of brands including Ten Thousand.
In this episode, Andrew shares what drew him into video work and the keys of storytelling through video. We discuss how sound design heightens the viewer experience, freelance work, varying editing styles, and more.
TIMECODES:
0:00 - Intro
0:35 - New York Life / Subway
2:41 - How Andrew Got Into Creative Work
6:10 - Self Taught Vs. Film School
9:06 - Balancing Freelance & Other Jobs
10:58 - Keys To Storytelling Through Video
14:06 - Tips For Capturing Moments In Real-Time
16:41 - Editing External Footage & Working With Others
19:20 - Impact of Sound Design
22:20 - Minimalist Vs. Maximalist Editing
25:40 - Phone Content
28:27 - Job Security Vs. Freelance Work
31:48 - Distinction Between Work & Passion
35:47 - Mistakes Brand Are Making With Content
38:27 - Making Your Brand That Stands Out
42:17 - Artificial Intelligence & Creativity
46:30 - Longing For Western Life
For More:
Follow Brock on Instagram: instagram.com/brockcovington
Follow Brock on YouTube: @BrockCovington
Follow Andrew on Instagram: instagram.com/andrewshelley_
Support The Podcast:
switchback Electrolytes: bit.ly/3ON7KDN
Ten Thousand: bit.ly/Ten-Thousand | Code: COVINGTON
Flux Footwear: flux.rfrl.co/xw7mr | Code: Brock
Andrew Shelley is a videographer, editor, and owner of South Shell Creative. Despite being based in New York City, Andrew has traveled the country for a variety of brands including Ten Thousand.
In this episode, Andrew shares what drew him into video work and the keys of storytelling through video. We discuss how sound design heightens the viewer experience, freelance work, varying editing styles, and more.
TIMECODES:
0:00 - Intro
0:35 - New York Life / Subway
2:41 - How Andrew Got Into Creative Work
6:10 - Self Taught Vs. Film School
9:06 - Balancing Freelance & Other Jobs
10:58 - Keys To Storytelling Through Video
14:06 - Tips For Capturing Moments In Real-Time
16:41 - Editing External Footage & Working With Others
19:20 - Impact of Sound Design
22:20 - Minimalist Vs. Maximalist Editing
25:40 - Phone Content
28:27 - Job Security Vs. Freelance Work
31:48 - Distinction Between Work & Passion
35:47 - Mistakes Brand Are Making With Content
38:27 - Making Your Brand That Stands Out
42:17 - Artificial Intelligence & Creativity
46:30 - Longing For Western Life
For More:
Follow Brock on Instagram: instagram.com/brockcovington
Follow Brock on YouTube: @BrockCovington
Follow Andrew on Instagram: instagram.com/andrewshelley_
Support The Podcast:
switchback Electrolytes: bit.ly/3ON7KDN
Ten Thousand: bit.ly/Ten-Thousand | Code: COVINGTON
Flux Footwear: flux.rfrl.co/xw7mr | Code: Brock
