Building a Software Product - Leighton Welch | CTO & Co-Founder, Tracer @AdarshMenon
Building a Software Product - Leighton Welch | CTO & Co-Founder, Tracer  @AdarshMenon
Uploaded November 2019 | Updated September 2026, 3 hours ago
Leighton Welch is the CTO and Co-Founder of Tracer, a data aggregation and analytics company, an affiliate of VaynerX. Leighton talks about his early life and his experience doing college at Harvard. Then he talks about the skills that are important to be a good CTO, followed by how he went from an idea to a profitable software product. He talks about the major challenges he and his team faced while building Tracer. Leighton also tells me about the importance of a good software process and complicated problems can be solved through collaboration. Finally he gives some advice for software engineers starting out their career. Really grateful to Leighton for taking the time for this and sharing his insightful thoughts. You can reach him at:
Instagram: @lwelch_photography
LinkedIn: linkedin.com/in/leighton-welch-50a20480

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Building a Software Product - Leighton Welch | CTO & Co-Founder, Tracer

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