Uploaded April 2026 | Updated September 2026, 4 days ago
Over a trillion dollars in software market cap vanished in a single month, companies like Salesforce, HubSpot, and Atlassian are bleeding value, and analysts are calling it the "SaaSpocalypse." Yet software engineering jobs are at multi-year highs, and the Bureau of Labor Statistics projects 15% growth through 2034. So what's actually going on? The answer lies in a fundamental shift in the build-vs-buy equation that has governed enterprise software for decades.
As AI dramatically reduces the cost and time required to build custom software, the economic logic that made buying SaaS tools a no-brainer is rapidly eroding. Companies that *use* software — banks, retailers, manufacturers — are increasingly finding it cheaper to build tailored solutions than to pay annual licensing fees for tools that only partially fit their needs. This doesn't spell doom for all software engineers; in fact, those working at non-software companies may be busier than ever. The real danger is for engineers at vendors whose entire business model assumed that building would always be more expensive than buying. That assumption now has an expiration date, and the key takeaway is stark: your job isn't at risk because AI can write code — it's at risk because AI can help your *customers* write code.
#SaaSpocalypse #AIAndSoftwareJobs #BuildVsBuy
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➡ Transcript and commands: https://devopstoolkit.live/development/ai-wont-kill-your-job-—-your-customers-using-ai-will
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If you are interested in sponsoring this channel, please visit https://devopstoolkit.live/sponsor for more information. Alternatively, feel free to contact me over Twitter or LinkedIn (see below).
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Over a trillion dollars in software market cap vanished in a single month, companies like Salesforce, HubSpot, and Atlassian are bleeding value, and analysts are calling it the "SaaSpocalypse." Yet software engineering jobs are at multi-year highs, and the Bureau of Labor Statistics projects 15% growth through 2034. So what's actually going on? The answer lies in a fundamental shift in the build-vs-buy equation that has governed enterprise software for decades.
As AI dramatically reduces the cost and time required to build custom software, the economic logic that made buying SaaS tools a no-brainer is rapidly eroding. Companies that *use* software — banks, retailers, manufacturers — are increasingly finding it cheaper to build tailored solutions than to pay annual licensing fees for tools that only partially fit their needs. This doesn't spell doom for all software engineers; in fact, those working at non-software companies may be busier than ever. The real danger is for engineers at vendors whose entire business model assumed that building would always be more expensive than buying. That assumption now has an expiration date, and the key takeaway is stark: your job isn't at risk because AI can write code — it's at risk because AI can help your *customers* write code.
#SaaSpocalypse #AIAndSoftwareJobs #BuildVsBuy
Consider joining the channel: youtube.com/c/devopstoolkit/join
▬▬▬▬▬▬ 🔗 Additional Info 🔗 ▬▬▬▬▬▬
➡ Transcript and commands: https://devopstoolkit.live/development/ai-wont-kill-your-job-—-your-customers-using-ai-will
▬▬▬▬▬▬ 💰 Sponsorships 💰 ▬▬▬▬▬▬
If you are interested in sponsoring this channel, please visit https://devopstoolkit.live/sponsor for more information. Alternatively, feel free to contact me over Twitter or LinkedIn (see below).
▬▬▬▬▬▬ 👋 Contact me 👋 ▬▬▬▬▬▬
➡ BlueSky: https://vfarcic.bsky.social
➡ LinkedIn: linkedin.com/in/viktorfarcic
▬▬▬▬▬▬ 🚀 Other Channels 🚀 ▬▬▬▬▬▬
🎤 Podcast: devopsparadox.com
💬 Live streams: youtube.com/c/DevOpsParadox
