Uploaded December 2025 | Updated September 2026, 1 week ago
Launching an app on the Meta Horizon Store has become multi-faceted; it doesn’t just start on the day of publish. What you do prior to shipping your app on the Meta Horizon Store is more important than ever. It demands a strategic launch that’ll help you stand out. A strong pre-launch makes titles easily discoverable before Day 0 and helps sustain momentum afterward. When discoverability is treated as an afterthought, developers tend to face an uphill battle for visibility post-launch. To help you find success on the Store, we've created a series of launch features that help you test early, gather feedback, and build anticipation before release. This guide offers a deep dive into how each feature works and how they can help strengthen your debut to carry energy into launch: bit.ly/3MUc9aJ
*Pre-orders: Secure Early Sales Within 90 Days of Launch*
For paid apps, enable users to purchase your app up to 90 days before launch, in order to convert interest into committed downloads and generate revenue before release. You’ll need a price, description, and marketing assets to set up pre-orders.
You can check out more of our helpful resources for the Trusted Developer Essentials Program here: bit.ly/4pWkAki
Launching an app on the Meta Horizon Store has become multi-faceted; it doesn’t just start on the day of publish. What you do prior to shipping your app on the Meta Horizon Store is more important than ever. It demands a strategic launch that’ll help you stand out. A strong pre-launch makes titles easily discoverable before Day 0 and helps sustain momentum afterward. When discoverability is treated as an afterthought, developers tend to face an uphill battle for visibility post-launch. To help you find success on the Store, we've created a series of launch features that help you test early, gather feedback, and build anticipation before release. This guide offers a deep dive into how each feature works and how they can help strengthen your debut to carry energy into launch: bit.ly/3MUc9aJ
*Pre-orders: Secure Early Sales Within 90 Days of Launch*
For paid apps, enable users to purchase your app up to 90 days before launch, in order to convert interest into committed downloads and generate revenue before release. You’ll need a price, description, and marketing assets to set up pre-orders.
You can check out more of our helpful resources for the Trusted Developer Essentials Program here: bit.ly/4pWkAki
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