Uploaded December 2025 | Updated September 2026, 1 week ago
Launching an app on the Meta Horizon Store has become multi-faceted; it doesn’t just start on the day of publish. What you do prior to shipping your app on the Meta Horizon Store is more important than ever. It demands a strategic launch that’ll help you stand out. A strong pre-launch makes titles easily discoverable before Day 0 and helps sustain momentum afterward. When discoverability is treated as an afterthought, developers tend to face an uphill battle for visibility post-launch. To help you find success on the Store, we've created a series of launch features that help you test early, gather feedback, and build anticipation before release. This guide offers a deep dive into how each feature works and how they can help strengthen your debut to carry energy into launch: bit.ly/3Mp4nWt
*The "Golden Path": Putting It All Together For A Recommended Launch Sequence*
Following this path helps build an audience early, sustain momentum, and set your app up for a strong debut. Remember, this is a recommendation; you can define your own strategy.
You can check out more of our helpful resources for the Trusted Developer Essentials Program here: bit.ly/48yple3
Launching an app on the Meta Horizon Store has become multi-faceted; it doesn’t just start on the day of publish. What you do prior to shipping your app on the Meta Horizon Store is more important than ever. It demands a strategic launch that’ll help you stand out. A strong pre-launch makes titles easily discoverable before Day 0 and helps sustain momentum afterward. When discoverability is treated as an afterthought, developers tend to face an uphill battle for visibility post-launch. To help you find success on the Store, we've created a series of launch features that help you test early, gather feedback, and build anticipation before release. This guide offers a deep dive into how each feature works and how they can help strengthen your debut to carry energy into launch: bit.ly/3Mp4nWt
*The "Golden Path": Putting It All Together For A Recommended Launch Sequence*
Following this path helps build an audience early, sustain momentum, and set your app up for a strong debut. Remember, this is a recommendation; you can define your own strategy.
You can check out more of our helpful resources for the Trusted Developer Essentials Program here: bit.ly/48yple3
![[ASL] Meta Wearables Device Access Toolkit, Our First Developer Toolkit for AI Glasses](https://i.ytimg.com/vi/qLP9aGQfsDk/mqdefault.jpg "[ASL] Meta Wearables Device Access Toolkit, Our First Developer Toolkit for AI Glasses
Our lineup of AI glasses is expanding. In this session, we will provide an exclusive, in-depth look at what we are planning to unveil in our highly anticipated official developer preview. Gain early insight into the toolkits core functionalities and discover how it facilitates the creation of unique experiences that leverage the natural perspective of the wearer and the clarity of open-ear audio.")
