Uploaded March 2025 | Updated September 2026, 3 weeks ago
We sat down with Jeremy Jones, Executive Creative Director of Wink at Intuit Mailchimp, and Mark Lodwick, Senior Director of Integrated Marketing and Advertising, to learn how they built a brand that captured the most skeptical audience on the planet: marketers.
In this episode of Funnel Vision, we discuss how humans make decisions (hint: it's not always rational), the super-effective way Intuit Mailchimp operationalizes team brainstorms, and how to balance both long-term and short-term goals.
Listen in, then see how their strategies and insights could apply to your own work as a marketer.
—
Timestamps:
1:54: Jeremy and Mark’s background
5:25: The backbone of a Mailchimp creative brief
7:30: Honoring the connection with your customer
14:15: Being right for the time
21:33: The payoff of being thoughtful and clever as a brand
23:19: Long-term vs. short-term
27:10: Why brand is the 401K of marketing
28:48: The one next step
32:33: The motley crew mindset
36:15: Personal inspirations and recommendations
—
About Funnel Vision
Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the Wix Studio marketing team. Each episode features interviews with top marketing leaders.
Resources
Explore marketing resources from Wix Studio:
wix.com/studio/marketing/resources
Learn more about Funnel Vision:
wix.com/studio/marketing/funnel-vision-podcast
Check out some of the content mentioned in the show:
Keep Shooting Until You See the F*ckers Smoke: Ammunition for Creatives by Damon Stapleton —
amazon.com/Keep-Shooting-until-ckers-Smoke/dp/047371597X
The Penguin —
imdb.com/title/tt15435876
Can't Hurt Me: Master Your Mind and Defy the Odds by David Goggins —
amazon.com/dp/B07KKP62FW/?
The Joe Rogan Experience —
open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk
Lex Fridman Podcast —
open.spotify.com/show/2MAi0BvDc6GTFvKFPXnkCL
Crush Live Poker Podcast —
open.spotify.com/show/0zbX7Zh2UL3mVEv9DO0nDX
Shōgun —
imdb.com/title/tt2788316
—
Learn more about Wix Studio:
wix.com/studio
Get started with our Essentials course:
wix.to/gT8VY7c
Join the Wix Studio Community:
forum.wixstudio.com
Follow us on social media:
➔ Instagram: instagram.com/wixstudio
➔ X: twitter.com/wixstudio
➔ TikTok: tiktok.com/@wixstudio
➔ Facebook: facebook.com/WixStudio
➔ Discord: discord.com/invite/wixstudio
About Wix Studio:
Wix Studio is the website building platform for professional designers, developers, and marketers. With high-end design capabilities, streamlined workflows and robust business tools, it empowers freelancers and agencies to build, manage and scale exceptional websites with maximum efficiency.
Subscribe to our channel:
➔ youtube.com/@WixStudio?sub_confirmation=1
We sat down with Jeremy Jones, Executive Creative Director of Wink at Intuit Mailchimp, and Mark Lodwick, Senior Director of Integrated Marketing and Advertising, to learn how they built a brand that captured the most skeptical audience on the planet: marketers.
In this episode of Funnel Vision, we discuss how humans make decisions (hint: it's not always rational), the super-effective way Intuit Mailchimp operationalizes team brainstorms, and how to balance both long-term and short-term goals.
Listen in, then see how their strategies and insights could apply to your own work as a marketer.
—
Timestamps:
1:54: Jeremy and Mark’s background
5:25: The backbone of a Mailchimp creative brief
7:30: Honoring the connection with your customer
14:15: Being right for the time
21:33: The payoff of being thoughtful and clever as a brand
23:19: Long-term vs. short-term
27:10: Why brand is the 401K of marketing
28:48: The one next step
32:33: The motley crew mindset
36:15: Personal inspirations and recommendations
—
About Funnel Vision
Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the Wix Studio marketing team. Each episode features interviews with top marketing leaders.
Resources
Explore marketing resources from Wix Studio:
wix.com/studio/marketing/resources
Learn more about Funnel Vision:
wix.com/studio/marketing/funnel-vision-podcast
Check out some of the content mentioned in the show:
Keep Shooting Until You See the F*ckers Smoke: Ammunition for Creatives by Damon Stapleton —
amazon.com/Keep-Shooting-until-ckers-Smoke/dp/047371597X
The Penguin —
imdb.com/title/tt15435876
Can't Hurt Me: Master Your Mind and Defy the Odds by David Goggins —
amazon.com/dp/B07KKP62FW/?
The Joe Rogan Experience —
open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk
Lex Fridman Podcast —
open.spotify.com/show/2MAi0BvDc6GTFvKFPXnkCL
Crush Live Poker Podcast —
open.spotify.com/show/0zbX7Zh2UL3mVEv9DO0nDX
Shōgun —
imdb.com/title/tt2788316
—
Learn more about Wix Studio:
wix.com/studio
Get started with our Essentials course:
wix.to/gT8VY7c
Join the Wix Studio Community:
forum.wixstudio.com
Follow us on social media:
➔ Instagram: instagram.com/wixstudio
➔ X: twitter.com/wixstudio
➔ TikTok: tiktok.com/@wixstudio
➔ Facebook: facebook.com/WixStudio
➔ Discord: discord.com/invite/wixstudio
About Wix Studio:
Wix Studio is the website building platform for professional designers, developers, and marketers. With high-end design capabilities, streamlined workflows and robust business tools, it empowers freelancers and agencies to build, manage and scale exceptional websites with maximum efficiency.
Subscribe to our channel:
➔ youtube.com/@WixStudio?sub_confirmation=1
